The companies Comcast and Amazon have two different ways of working with their customers. These two companies are the ones I worked with in the last few years. I believe Amazon has more to offer in the 4 Ps of marketing compared to Comcast. For example, I have bought many different products from Amazon and have not been unhappy with their services. They offer many different ways to help their customer with quick delivery or having their packages dropped off at local Amazon locker. The prices are compared to other products and try to give people better prices. For Amazon, I believe that many people do not have the finances to pay for the Prime Membership, which can limit people from free shipping and better prices. Just like a gym membership or rent at an apartment, a person has to pay monthly for their service or housing. If anyone breaks their contract, they have to pay the amount in full. If Amazon provides a way for people to pay a monthly membership for Prime, it could enhance productivity. Then Amazon can write something in their policy about the consequences when breaking a contract.
I believe Comcast does not follow the four Ps because of my personal experiences with them. Their product for cable, phone, and internet are very expensive. They do not work well with their customers without making their prices for their products go up each month. Every time the business does this, the customer has to call or go in and talk to them to make changes. I have had to deal Comcast and I am annoyed and frustrated with them for the way they work with others. After talking to many people who have worked with this company, they have had the same experiences just like me. I have had to threaten to quit and break my contract with Comcast just to get them to work with me and lower my bill. From my perspective, they employees do not work with customers, especially when I look at the four Cs and Ps in fundamental marketing. If there was another reliable service in my area I would change companies, but I need Internet for my college courses.
For both of these companies, I believe people need time to communicate with each other. There are so many companies that use automatic recordings that direct you to your menu on the phone. I believe our society has lost the sense of communication and one-on-one contact. Both of these companies have an automatic recording until you push the operator button or are on hold for a very long time. This would be another adjustment I would change if I had a company. I want to be able to relate and market a line of good communication to my sellers.
What do you think about that? Have you ever compared different companies together? What company would you choose over the other? I would like to know your feedback. What do you think about these two companies? What are your perspectives and experiences with them? Are there any other important marketing tools I am missing from these places?