He means first things first ,this implies that good planning from the beginning and an understanding their demographic, make up which are the age,income,education, their lifestyle ,media preference ,that enables your focused position,pricing, promotion targeted to the people,audience and market that your offering is for.marketers even in the face of stiff competition in the market place where companies like Nokia etcetera . it helps you as a marketer to maintain a clear position . can lead to success .like Apple products (i phones) when it first arrived on the market ,they targeted the rich middle class ,those who could afford to pay that brand ,it sold for $800.00 dollars then,then only those with high income could pay for it.The iPhone company were successful with their brand.
The marketing campaign that has caught my attention lately is the Onga Maggie that has recorded tremendous success over their rival Maggie,using the psychographic approach to
reach their target customers.
Thinking of a company, What apps comes readily to mind,using the online platform through the demographic, which include people of all ages,education, income,behavioural life style.has recorded a level of success in the market place