A marketing campaign that caught my attention was Budweiser. I liked the commercials because they are very family orientated and have a clean message without bad humor, sex, drugs, and nudity. It is sad to have it clean and advertise alcohol. I wish our commercials and advertisements were more friendly and family orientated, rather than inappropriate. The campaign is for adults and their beer is large and number one like the Clydesdales. The beer is showing and telling others that they are not small like ponies or other beer companies, but dominating and powerful. Other businesses may be a part of this customer base by providing the Clydesdales. Businesses can sponsor Budweiser and their products at local or state venues. Television stations advertise their commercials and
the billboards are all around the states.
My customer base would be the families I work with in a childcare center. I would
want to introduce and interact with these families by sending out brochures, having
a questionnaire, and talking to them by the phone or face to face. I want to keep the families up to date with my progress and what is going to be happening at our center or with our fundraiser. I would set up quarterly meetings if necessary and send out newsletters once a month so parents are informed and can ask questions. If there are questions to be asked I would reply or call the parents directly.
Other resources in my community or city can be beneficial by speaking or donating
supplies or money for the fundraiser. Some businesses will match the amount of
money that may come into the fundraiser or activity. I would like to speak to
local businesses and tell them what our goals are for our establishment and
keep them informed through letters or meetings. Organizations may be willing to
advertise our center in their column, newsletter, or e-mails. Local businesses
may be willing to post our flyer up to help advertise our center and we can
work with them by advertising their business too. Community outreach and
support is important to have with any business. A give and take response can
occur too. For example, our center had a fundraiser at IHOP and we were able to
give 10% of our receipt to our company after we at there. IHOP was able to have
customers and we were able to have some money come into our account.