Who exactly are the marketersthay are also known as producers 'Producers are companies that purchase goods and services that they transform into other products. They include both manufacturers and service providers. Resellers are companies that sell goods and services produced by other firms without materially changing them. They include wholesalers, brokers, and retailers. Local, state, and national governments purchase large quantities of goods and services. Institutional markets include nonprofit organizations such as the American Red Cross, churches, hospitals, charitable organizations, private colleges, civic clubs, and so on. Holding costs down is especially important to them because it enables them to provide their services to more people
Figuring out who exactly in B2B markets is responsible for what gets purchased and when often requires some detective work by marketing professionals and the salespeople they work with customers?
How might other businesses be part of their customer base?
As you begin to launch a marketing campaign for your own company or service, who would be your customer base? I will certainly look out for Business buyers such as nonprofit or for-profit businesses. There are four basic categories of business buyers: producers, resellers, governments, and institutions
What sorts of information would you need to obtain to provide precise detail to your customers? Beyond some of the resources suggested in this unit, what other research resources might you find useful? What sorts of information do these resources provide