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BUS203: Unit 4 Discussion

As we consider how a life cycle might apply to products and services, how might it also apply from a perspective of consumer interest and purchasing patterns? Pick a release of any company’s new product, and describe it in terms of its target audience, its place within the existing company brand, and supply chain issues that might need to be considered. Think of a product or service you might launch your own marketing campaign for. Describe it in terms of its target audience, its place within any existing brand, and supply chain issues that might need to be considered.

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For a consumer, they may debate on where to get their products and purchase them. People way the options on what stores to go to, especially with how many finances they have. For example, I know people will not shop at Wal-Mart but will drive farther to Target. I believe that brands and the management of a company can be two reasons why people shop or do not shop at the specific stores in their area.

A company that continues to add new products are entertainment businesses that advertise movies because they have to compete with online and local businesses. When I look for a new movie, I do my best to check the prices for each store and to see if the store will match the price, as well. A store may have a sale before the movie comes out just to bring up their sales and beat their marketers. Now people do not have to buy the movies but download them, which can cause local businesses to have a change in profits. Movies are distributed from different companies and genres, and the audience is all different ages from children to adults. Distributors have their own label like Fox, ABC, History, MGM, Disney, Pixar, Marvel, etc. Besides that, there are companies that make the movies and provide the discs, the movie covers, print the pictures, etc. There are more than one step to get the movies to the stores or online companies.

This week, our childcare and school are participating in a fundraiser with cookie dough. The company where we are ordering from is not in our state and we are using their catalog for our center. I cannot remember what company we are using, but we are hoping to provide them with sales and raise some money for our resources at our church. The company will have to send all their orders through tertiary packaging because the orders will be a large amount. Once the orders are sent it, the company will have to use their own transportation or a delivery system to get their packages to our state. The audience are the staff, families, relatives, and community to help support our fundraiser.

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Product lifecycle A product planning tool that parallels the stages of the human lifecycle.The Product Lifecycle A company has to be good at both developing new products and managing them in the face of changing tastes, technologies, and competition. Evidence suggests that every product goes through a lifecycle with predictable sales and profits, the manager must find new products to replace those that are in the declining stage of the product lifecycle and learn how to manage products optimally as they move from one stage to the next. The five stages of the PLC and their components can be defined as follows: 1. Product development: the period during which new product ideas are generated, operationalized, and tested prior to commercialization. 2. Introduction: the period during which a new product is introduced. Initial distribution is obtained and promotion is obtained. 3. Growth: the period during which the product is accepted by consumers and the trade. Initial distribution is expanded, promotion is increased, repeat orders from initial buyers are obtained, and word-of-mouth advertising leads to more and more new users. 4. Maturity: the pe~iod during which competition becomes serious. Towards the end of this period, competitors’ products cut deeply into the company’s market position. 5. Decline: the product becomes obsolete and its competitive disadvantage results in the decline in sales and, eventually, deletion.

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the life cycle of a product and how it applies to the perspective of consumer interest and purchasing patterns. A new product progresses through a sequence of stages, from introduction, maturity and decline. This sequence is associated with the marketing situation, thus impacting the marketing strategy and marketing mix. For example Samsung Galaxy S7 edge. It redefined what a phone can do, made improvement of Samsung phone in such a way the design very beautiful and a slim fit, the camera is designed such that you can take pictures in the dark, has a powerful processor, capital game trade mark, you can make payment with phone no need of carrying credit card, the memory is designed such that it expands at your own will, the bigger battery keeps one going for longer, water and dust resistant, shortcuts, provides security against hackers, there is also a provision for the customers to give feed back about the product. This targets all customers who like to be sure of how long they can use the product and the new features fit in with the changing innovative world to keep up with the competitors and they have tried to position themselves different from their competitors. The product i can think to launch is Uganda Goes on Line. The marketing campaigns I can try to introduce the product to the product through public presentations, Tv, Radio, sms, banners, training and also through interactive means ie competitions to win a prize, survey. This is to target the people of Uganda to Use online media, educative programs, games, surveys. Also to make the webportal to be easily accessible in many languages plus the local languages.

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The Product Plan
Once a marketer has determined a set of product objectives, it is then possible to initiate
the activities that constitute the product plan. Although there are a number of ways to look
at this process, we have elected to explain this process through the product lifecycle concept (PLC). It should be noted that the value of the PLC framework as a planning tool lies
at the industry and/or product category level.
The Product Lifecycle
A company has to be good at both developing new products and managing them in the face
of changing tastes, technologies, and competition. Evidence suggests that every product goes
through a lifecycle with predictable sales and profits, as illustrated in Figure 7.3. As such,
the manager must find new products to replace those that are in the declining stage of the
product lifecycle and learn how to manage products optimally as they move from one stage
to the next.
The five stages of the PLC and their components can be defined as follows:

  1. Product development: the period during which new product ideas are generated,
    operationalized, and tested prior to commercialization.
  2. Introduction: the period during which a new product is introduced. Initial distribution is obtained and promotion is obtained.
  3. Growth: the period during which the product is accepted by consumers and the
    trade. Initial distribution is expanded, promotion is increased, repeat orders from
    initial buyers are obtained, and word-of-mouth advertisements
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the product will be returned by only a few people. Extensive research should support this decision.
4. Delivery, installation, training, and service. Products that tend to be physically
cumbersome or located far from the customer might consider delivery (free or a
small charge) to be an integral part of the new product. Very few major appliance
stores, lumberyards, or furniture stores could survive without provisions for this
service. Similarly, there are products that are quite complicated and/or very technical, and whose average consumer could neither learn how to instal! or use it wiLhout assistance from the manufacturer. Both professional and home computer
companies have been forced to provide such services. The slow development of
v;deo products or product types that have a history of breakdown and extensive
maintenance rr…ust offer this service to the customer. In addition, it must be provic.ed quickly and effectively. Although product service and maimenance ha:, been
provided to industrial customers for several years, this service is stiP new to many
c:ustomer product manufacturers.

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HERSHEY CHOCOLATE MILK. Readily comes to mind
Hershey Foods Corp. is making an unusual move in using national TV advertising for its chocolate
milk, a product that historically hasn’t received much ad support. The national TV commercial, which
first aired in June 1983, was shot in 12 weeks in London by Clearwater Productions. Doyle Dane
Bernbach in New York develuped the commercial, which has been shown nationally on a children’s
network and in the early fringe time period.
“The commercial’s creative, it’s aggressive. ~t breaks one cardinal rule by not mentioning this
new product until 75% into the commercial. But the commercial works. We think its unique,” says
Bob Jeffery, DuB VP account supervisor. He admits that the Hershey packaging also has had an irr:portant consumer impact. "The carton practically screams chocolaie

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i would think of Quaker Oat , this is a company that has a great history since 1877, i saw a new product for this company in our supermarket it was healthy biscuits with a with a nice practical packaging, easy to use and store the targeted customer is adults and kids and for everyone who need healthy quick snack. this is has a priority in the Quaker Oat . about my own campaign it will be for a family product which is a clothes store that sell clothes for the whole family and with good quality and nice price, targeted customers is the families

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As we consider how a life cycle might apply to products and services, how might it also apply from a perspective of consumer interest and purchasing patterns? Pick a release of any company’s new product, and describe it in terms of its target audience, its place within the existing company brand, and supply chain issues that might need to be considered. Think of a product or service you might launch your own marketing campaign for. Describe it in terms of its target audience, its place within any existing brand, and supply chain issues that might need to be considered.

From a consumer perspective, the life cycle of a product can effect purchasing decisions. For instance, when the newest iPhone is released, the initial growth the product increases very rapidly. People will wait in lines to purchase the new iPhone just to say they have they have it. As we progress further from the initial release date the product matures and sells at a steady rate. This is when consumers that wait for the initial kinks and bugs to have been fixed decide to purchase. The iPhone is released in an assortment of colors and a supply chain issue that they face with every release is a specific color being more popular and selling out quickly. This could be a marketing tactic used by the company to keep its customers hungry for the product, but it does result in annoying the customers as well.

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The age of the household, an individual’s position in the household life cycle is more important than age or income. For example, a 45-year-old husband buying a house because he has a family to plan for. Marriage changes ones life’s perspective and the ages of children. Allowing their hypothesis, to make life cycle stages meaningful, each stage must be split into status categories. So family life cycle will depend on the nature of the product and prerequisites of a good segmentation criterion, for example, baby foods, school supplies, vacation, entertainment, toys be included in the ages of children and housing, furniture and furnishing, insurance, small appliances, and cars be put in the marital status.
I have chosen Samsung Galaxy S8. The target will be based on both international and domestic markets and the consumers belong to the middle class and high-class society in order to promote its new product. Samsung Galaxy S8 will introduce several new features like 4200 mAh battery, a 30-megapixel rear camera having optical image stabilization, geo-tagging, face recognition and auto laser focus. Improvements have been made on the screen of the mobile like corning gorilla glass, Bluetooth version 5.0, retina eye scanner, wireless charging, mini projector and rapid charging technology. These products are unique from its competitors and this will help create competitive advantages and position ahead of its competitors by ensuring its availability anywhere in the world.
I choose Nestle. Nestle is a very human company who care about their customers and are committed to creating value for their shareholders and all those communities around the world where they market their products. Ingenuity, variety, and teamwork give plenty of opportunities for their customers all other the world. Their target is on foods and beverages that contribute to nutrition, health, and wellness for everyone and that includes babies, growing children, senior citizens and other people with dietary needs. For success and growth, Nestle has built the greatest consumer trust for its products by getting close to their consumers as possible. They understand people of all ages and being aware and appreciative of all their needs and motivations. They have achieved the better consumer understanding than their competitors. They value the consumer at every step from product concept to the writing on the pack and also spend days observing consumers behavior on their product at their own homes and in the shops (hands-on research). Nestle is marketing a range of products at affordable prices and they provide a balanced diet by compensating for local dietary deficiencies and combine good taste with convenience and relevant nutrition. This company is built on very strong brand some of which are global, others are regional and many are local to the specific country.

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As we consider how a life cycle might apply to products and services, how might it also apply from a perspective of consumer interest and purchasing patterns? Pick a release of any company’s new product, and describe it in terms of its target audience, its place within the existing company brand, and supply chain issues that might need to be considered. Think of a product or service you might launch your own marketing campaign for. Describe it in terms of its target audience, its place within any existing brand, and supply chain issues that might need to be considered.

The product life cycle is stated that every product or service has its starting point as well as ending point, from a customer perspective it reelects evolution of customer’s interests and the purchasing patterns. An example of this would be a customer’s interest and purchasing patterns in the initial stage may be in orientation on low cost products purchased through the website, however later in the maturity stage this may start to focus on high class products purchased in high class boutiques. An example of a company’s product is the IPhone SE launched by Apple. Apple prides itself with effectively target those whom enjoy the Apple brand of products, however most are not in a position to afford most of the products that are made by Apple. Apple created the SE product line in order to make a product that is more affordable and accessible for consumers whom aren’t able to afford the higher priced Apple products. A service product line that I feel had a previously missing line of service was fast food services that only offered their products to those whom have access to drive there, an example of a service industry would be McDonalds which is a global industry that has millions of customers, the fast food industries has recently incorporated partnerships with some of the delivery services in order to be able to cater to the needs of their customer base.

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Whenever a new iPhone is revealed, I am always amazed at how people will line up, sometimes for days, no matter what the weather to get it. Those infamous Apple lines, however, seem to be getting shorter these days as some consumers realize being the first to own one maybe isn’t the best thing.
When Apple introduces a new iPhone the release is almost like a show. A movie that patrons can’t wait to see even though the average citizen doesn’t understand all the new technological developments that go into it. What they do understand however is a change in look and feel. this is what most reviewers point to and even memes are made on the new iPhone Pro Max camera. Scratch resistance, waterproof, security and battery life is all we’re interested in.
Even though this is being sold as “the best iPhone ever” and it probably is (for now), a lot of others have been called that and as the years past upgrading seems mandatory as the previous “best iPhone ever” was put to pasture. Even if you were satisfied with its performance, a new upgrade meant they stopped producing parts or upgrading your old phone and while this getting a new expensive iPhone is great for techies who could afford it for others its a turnoff.
iPhone basked in many years of growth but last year’s sales have declined considerably as most point to the fact the 10, despite all the usual hype at release, didn’t deliver and analysts are afraid of the II Pro Max doing just the same. As a consumer my concern isn’t Apple’s longevity but how long can I hold onto my iPhone before its deemed obsolete by the Apple gods.

Some of us are hoping that with its new processor and increased water resistance, it means a less disposable phone but some fanatic Apple users wouldn’t care if it was good, bad, a new one came out tomorrow or they only changed the colour, they would still buy it.
Apple has built its brand, not about affordability but technological advancements and lifestyle. This means their target audiences are the young, hip, techie and business-oriented. There must be a reason why iPhone sales are best in the United States but only a quarter in Japan and just over half of US sales in the rest of the world. Speaking on behalf of the few outside the US who don’t have an iPhone, one main reason is cost. Exchange rates, shipping costs, and markups are very discouraging. Then even if by some miracle you can afford it, don’t drop it! Replacement parts are few as demand isn’t that high, to begin with, and expensive. Though the brand is very recognizable, it is also seen as an elitist product that isn’t worth the price tag especially when other brands are more affordable and easier to maintain.

One product I might launch is an e-book because I read them and they’re more accessible than regular books. My target audience will be determined by busy book lovers and the genre of the book. For example, for a book on running a small business, I would target new startups or for a romance, people looking for love or still believe in love. The brand will be myself and how I portray myself as either an established writer or a new writer. Since this is an e-book, sites such as Amazon KDP can handle most aspects of distribution and even marketing. They make it easier even if later I decide to do hard copies later on by handling all distribution.

References:

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Lorsqu’un produit est crée, il va être éventuellement introduit sur le marché ensuite va être géré efficacement afin que le client reçoive de la valeur et par conséquent une atteinte des objectifs ce qui va contribuer au maintien du produit sur le marché.
le cycle de vie d’ un produit constitue un outil bénéfique qui aide les spécialistes marketing à gérer les étapes de l’acceptation du produit et son succès sur le marché, avec les étapes de l’introduction croissance maturation et déclin, et chaque étape du cycle de vie du produit nécessite une stratégie particulière avec des actions de communication pour l’information des clients et leurs éducations ainsi que les actions de promotions et baisses des prix pour la fidélisation des clients et pour faire face à la concurrence.
La nouvelle voiture Crossover AUDI Q2 est une nouvelle version de la gamme AUDI Quattro ,qui cible principalement les femmes désirant de circuler sur un véhicule haut et similaire au tous terrains faisant partie de marque AUDI de haute gamme. Les problèmes de chaines d’approvisionnement sont l’acheminement avec l’importation de l’étranger ainsi que la disponibilité des pièces de rechanges ainsi que les réseaux de distribution.
la société pharmaceutique GALENICA a lancé un nouveau traitement de L’hépatite virale C (ISOF/DACLAR) sur le marché avec un prix très intéressant qui est en harmonie avec l’énoncé de mission de la société, les problèmes de chaines d’approvisionnement qui doivent être pris en compte sont la disponibilité de la matière première ainsi que la distribution dans les pharmacies.

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Depending on the personality of the customer, generally people buy things to keep themselves happy and stay away from pain. Buying yourself things allows you to feel better about yourself and moves you closer to pleasure for a short period of time. If businesses are open and have things to buy, you are going to buy them. Marketers know how to appeal to your emotions and make it seem like you cannot live without whatever they want you to buy. It is also our friends, the influence of the media, Lack of control, and a few other factors that lead people to buy things they don’t need. Apple launched Airpods 2 last year and it was a fantastic success. Advertisements for this product were geared towards people that have money to spend on luxury products. Parents with middle to upper middle-class incomes of $50,000 to $100,000 per year would buy these for themselves or for their children. People from the ages of 18-30 would probably buy these, if they have an income that supports this luxury product. I think Airpods fit well within Apple because there has been an increase in demand for these types of products. Bluetooth earbuds or wireless headphones are huge in the market of technology right now, and other companies such as Google, Samsung, JBL, and Beats are also releasing products very similar to Airpods. Supply chain could be an issue because there are so many parts to any type of electronic device, that any little shortage could lead to an unsatisfied customer.
If I were to launch a new product, I would sell ready made travel packs containing items that people often forget when they travel. Things like soap, hand sanitizer, razor’s, lotion, etc. are often forgotten when traveling in a hurry. This is in place of trying to find a drugstore nearby to find travel size items that you forgot, which is often expensive anyways. It would be smaller in size in order to fit in any bag and have clips on the outside so users could attach it to their suitcase. I would mostly market it to business travelers who don’t have time to be shopping for the little things every time they go away. Companies that already sell products like this are conveincekits.com, Amazon, and travelbadger.com. This product would fit well in either of these businesses because the kits come ready made, and Travel Badger allows you to pick your own items. Supply chain could be an issue because there kits are supposed to come ready made, if one of the products got held up the whole kits wouldn’t be able to ship. Companies like these would get each product from a different supplier so there is a lot of coordination that needs to happen so the customer is happy.

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A new product would be Apple’s Airpod Pros. It’s target audience is likely teens and young adults who listen to a lot of music and are on their phones a lot. It’s place in the existing company brand is that it can be used with any of Apple’s iphones, and it’s basically an upgrade to the regular Airpods. Supply chain issues that might need to be considered would be deciding which if any parts of the manufacturing process should be outsourced, because obviously the company wants to keep production costs low while maintaining optimal quality. A product I might launch would be a new Apple mp3 player that didn’t play video. I know some kids who want to listen to music but aren’t allowed to have a personal device that plays video. It’s place in the existing brand would be an line extension for kids. A supply chain issue to consider would be how many to produce, because some retailers and wholesalers might reject the product on the basis that it may seem old-fashioned.

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There is one aspect about the questions and assignments that I still don´t get it due to the requirement of talking about brands, so I feel unconfortable giving my opinion due brands are protected by law, and I´m not use to talk specifically of one brand trough an electronics device at all, so that makes me reluctant to send you a straigth to the brand response. What can I do in order to answer your specifications? Do you have the right to allow us as students so? If so let me now please.

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Consumers, prior to purchase of any product, look for popular brands and different versions of the products offered by the same brands. Consumers involve in high involvement decision making where decisions are made considering various factors and features of a product. They are well aware of different versions of the products and their release dates. They are able to analyse at what stage are the products in and make decisions based on such information.

Apple brand’s new iPhone 12 is a product that I’d like to discuss here. The brand’s target market involves an audience who prefer great technology at the best price. These customers are also status conscious. The product comes under the product line for phones. The only supply chain issues are supply procedures that are different for different countries. To forecast demand and get the products to different customers at the same time is a challenge. To get distributors that actually deliver the product in a safe and reliable condition is also challenging.

I’d launch a campaign for ready to eat healthy salads. My target audience would be youngsters and middle-aged consumers. Mass targeting is what I prefer but since a lot of old aged people are conscious of age-related health issues, they tend to eat clean. Instead of launching it under any existing brand, I prefer to launch it under a brand that is created on my own, and which includes a line of various healthy food products. Suppliers, distributors, transportation and storage of products are some issues that will be considered.

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i’m as consumer i think iphone 11 was very new launch by Apple company. But i don’t know why they launch their new iPhone like iPhone SE and 12. is because iPhone 11 in decline phase? or what?

The first thing that came to mind for me was the release of a suitable for children version of Cards Against Humanity. This game was introduced just before Christmas. It was sold out everywhere. The company needs to take into account the holiday as a factor for production. They would have had to make a ton of product to meet the demand and not miss the chance to capture all of the holiday sales. If I was to release a product I think around a giving holiday is a great time as long as there is enough overhead to meet the demand. It would be a difficult time to launch a product because of the variables.

From a buyer’s perspective, the life cycle of a product can affect purchasing decisions. For instance, when the latest camera is released, the initial growth increases very rapidly. People will wait in lines to purchase the new camera to say they have it. As we progress further from the initial release date, the product matures and sells steadily. This is when consumers that wait for the initial defects and faults to have been fixed decide to purchase. The camera is released in an assortment of colors, and a supply chain issue that they face with every release is a specific color being more popular and selling out quickly. This could be a marketing tactic used by the company to keep its customers hungry for the product, but it does result in annoying the customers.