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BUS203: Unit 5 Discussion

Observe an advertising campaign for a new product or service. Did you notice the same product or service advertised in different media? Who was the target audience? What was the marketing message? Why did the marketers select the particular medium (or media)? Think of a product or service you might promote with your own marketing plan. Who will be your target audience? What media will you select and why? What might your marketing message be? Find an example of a marketing campaign that may have relied more on public relations and free media placements than on a paid advertising campaign. Assess it for its strategies and effectiveness.

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“Stop Freakin’, Call Beakin” is a plumbing commercial. It is advertised all year on television, but is mostly shown more during football season because one of the football players is in the commercial. The audience is the football fans and other local residents. I have seen the advertisement on the billboards and their vans, especially in Seattle. I think they chose this particular media because their company is a local business in Seattle. We are huge Seahawks fans and the company can try to bring in customers by relating football with their commercial. In addition, one of the Seahawks’ player is in the commercial so it is promoting a celebrity, a team, and “trust.”

At my preschool program, we are trying to make a business decal for our vehicles and windows. We believe it would help advertise our preschool program, especially with us commuting to different places in our city. The target would be parents, grandparents, guardians, caregivers, and our community. The media will be through advertisement on our vehicles, word of mouth, our website, and our school-family activities. Our marketing message would be our name “Little Lambs Preschool” with our motto or a Bible passage. We will add our contact information on it, too.

My first childcare I worked at did not rely on paid advertising. The company, my director owned, was through word of mouth and her childcare families’ experiences. Our licensor, our community, and our center’s sign were helpful, as well. Her business did very well and was open for over 20 years until she retired.

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H&M designs are advertised in different media, their target audience are the medical class earners and high class who like comfortable outfits and also they use the environmentally concerned customers. They offer beautiful outfits for young people, adults and sports outfits. summer and winter outfits their message is H&m summer forever, Autumn, spring and Summer. It has got class, taste and winner. The marketer used online marketing and television advertisement. The online media is a bit cheaper and the television adverts minimizing a lot of expenses. less money spent online and more on tv. With online marketing most of the people are changing on the way of searching for available goods they use a lot on line and also as people watch tv programs the adverts are played so the information can flow to most of the people. My campaign would be that we sale goods fitting in all seasons of the year, which are elegant and cheap. I would use more of free media so that i may not spend a lot of money on adverts and less of expensive media. So the company can offer better prices to the clients and more money can be spent on making the product quality to meet customer needs and also so to take care of other costs.

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NHERSHEY CHOCOLATE MILK
Hershey Foods Corp. is making an unusual move in using national TV advertising for its chocolate
milk, a product that historically hasn’t received much ad support. The national TV commercial, which
first aired in June 1983, was shot in 12 weeks in London by Clearwater Productions. Doyle Dane
Bernbach in New York developed the commercial, which has been shown nationally on a children’s
network and in the early fringe time period.
“The commercial’s creative, it’s aggressive. ~t breaks one cardinal rule by not mentioning this
new product until 75% into the commercial. But the commercial works. We think its unique,” says
Bob Jeffery, DuB VP account supervisor. He admits that the Hershey packaging also has had an irr:portant consumer impact. "The carton practically screams chocolaie."
Source

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the company is McDonalds, i always see their meals and offers advertised in everywhere in the TV, in the street and social media, their targeted customers are everyone adults and childern and teenagers, their marketing message is to be happy.
about my marketing plans will be about a perfume and my targeted customers is the independent confident woman, my message for women is you can be confident and independent, i will use social media and focus on the online marketing

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Observe an advertising campaign for a new product or service. Did you notice the same product or service advertised in different media? Who was the target audience? What was the marketing message? Why did the marketers select the particular medium (or media)? Think of a product or service you might promote with your own marketing plan. Who will be your target audience? What media will you select and why? What might your marketing message be? Find an example of a marketing campaign that may have relied more on public relations and free media placements than on a paid advertising campaign. Assess it for its strategies and effectiveness.

The campaign I noticed is the Amazon Alexa voice service. They recently released a new version that now has a screen to show you what she is doing (whether its a recipe, lyrics to the song your listening to, etc). The Alexa is geared more towards an older audience (30+) in my opinion. The marketing message is that “she” can be a personal assistant to you, allowing you to go more hands free with your life (She can order online products, make grocery lists, schedule future events, etc). You see advertisements for the new Alexa on tv, social media sites, and all over the amazon website. They also receive a lot of free advertisement from customers who have purchased previous or the latest model of Alexa and love it. They tell their friends and family about it and even purchase the product for them as a gift.

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The ‘Red Bull Gives you wings’ advertising campaign has a strong presence online with famous TV advertisement of men and women who express this slogan of ‘Red Bull gives you wings’ it has transformed their company as a ‘media house’ offering a wide range of media products throughout various media channels. Red Bull does business with many that are companies dealing in sports, culture, and lifestyle to innovate more openings or chances for each business they work with. The techniques used are social media for technical integration on digital strategies and content strategy for social channels. The marketing message for example, in sports the company applies this saying to various extreme sports so that people can have a belief they can live life to the fullest if they drink red bull. Some examples are skydiving, paragliding, Boxing water sports, motorsports and snow sports. They even pay famous athletes like Mike Tyson, Marc and Schuster to represent Red Bull while they are competing for world wide in various sports. Online advertising is the widely used media by almost 90% of youths and different peoples of all kinds.

I choose a product called Peanut butter. My Target audience will be schools, institutions, restaurants, Hotels, and supermarkets. The media would be online advertising (Facebook and Twitter) because it is easier to network with many online schools, institutions, restaurants, Hotels, and supermarkets. The message would be “Peanut butter for all seasons (bread, sauce, and fruits)”. A marketing campaign that would have relied more on public relations and free media placements would be Facebook and Instagram Ad campaigns. With Facebook, objectives must be set with specific goals in determining which metrics to use to measure success. Generating leads, sales and creating content awareness impressions can measure to determine campaign effectiveness. These metrics must be monitored and reports created to enable you to get important insights that will help you become successful in future campaigns. You have to review your measurement strategy periodically to ensure that it is still effective.

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Observe an advertising campaign for a new product or service. Did you notice the same product or service advertised in different media? Who was the target audience? What was the marketing message? Why did the marketers select the particular medium (or media)? Think of a product or service you might promote with your own marketing plan. Who will be your target audience? What media will you select and why? What might your marketing message be? Find an example of a marketing campaign that may have relied more on public relations and free media placements than on a paid advertising campaign. Assess it for its strategies and effectiveness.

The campaign I’ve recently noticed is DoorDash delivery, this campaign has caught my attention because of all the restaurants that this service has dealings with. This service caters to not just restaurants that is close by a home as most restaurants that offer delivery only delivers within a certain amount of miles. The advertisements both commercials as well as internet advertisements message state there service offers to many restaurants, group size as well as distance is no issue. The business that I would start is a residential group home that caters to those who have been diagnosed with MRDD, the advertisement’s that I would have care commercials, billboards, car signs, flyers that will be posted at hospitals etc. My target audience would be for families as that will be how I would gain residence.

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This year Mojang celebrated their 10 year anniversary and the kept the usual press releases and interviews informing Minecraft fans of upcoming events, updates and future plans for the game. Through their target audience of gamers and Youtubers, this information is now on Social Media, bringing in new players and even non-gamers into the Mincraft fandom. Mojang had no need mass marketing as their audience is very specific.

There is a new product that I’m thinking of becoming an affiliate for. It is basically a water filtration system that gives you healthier water and encourages a healthier lifestyle. Taking a page from the marketer that is currently selling it, I would promote the healthier lifestyle that comes with the water system. Making my target audience anyone who is interested in changing their life for the better, using my own experience with the water as a case study as he did when he lost 70lbs. Since this is an online product, I will use social media channels as budget allows and flyers at businesses not direct homes because the product is expensive but can be used in industrial settings. So in healthy restaurants to save on bottled water purchases and salons can use it to give better skin and hair treatments.
Back to Mojang, their 10 year anniversary may not have planned to get so much free publicity but it did. Mainly because they had a great user friendly product that their customers loved enough to share with the world and they keep in touch with mod developers and ask players what they want to see next in the game.

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Je voudrais évoquer la campagne publicitaire de “Gatorade” qui est une boisson énergétique, cette campagne a utilisé différents média (TV, Revues sportives, internet, réseaux sociaux, affichage sur des panneaux publicitaires en ville, affichage dans les terrains, les stades , les salles et magasins spécialisés de sport) avec le ciblage des sportifs (amateurs et professionnels), des jeunes et des adolescents en diffusant le message marketing : Avoir plus d’énérgie et d’endurance sportive.
J’ai choisi de faire la promotion d’un nouveau médicament anti-hypertenseur , suivant le plan marketing le ciblage va porter sur les médecins cardiologues et généralistes avec l’utilisation des visiteurs médicaux , l’organisation et le sponsoring des réunions scientifiques, ainsi que les insertions sur les revues médicales. le message marketing “pour une optimisation de la prise en charge de l’HTA”.
un campagne marketing qui s’est appuyé sur les supports médiatiques gratuits plutôt que les publicités payantes, celle de des salles de sport CYTICLUB , qui utilise les réseaux sociaux (facebook, twitter, instagram, youtube) et les messages éléctroniques , et qui organisent des journées portes ouvertes exploitant les relations publiques. cette staratégie a été efficace pour faire inscrire un maximum de clients.

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Gymshark recently released seamless leggings for women, and they often have advertisements for this on different platforms. Their strategy for advertisements is getting well known body builders to wear their product. Due to the seamless nature of their clothes, it makes people look and feel good about something like working out. Active wear defines the shape of a person, and if it makes you look good you are going to want to show that off. Younger generation would buy this product, but not too young because they must have the money to spend.
For my own marketing plan I would advertise 360◦ flip computers. These tablet computers are absolutely amazing because during the day you can use it like a normal computer at your desk. If you want a tablet for watching videos or the kids to use, then just flip it around. I love both computers and tablets for different reasons, but I would never own both. The best solution is to have both is a 360 flip computer. I would post this on Instagram and Pinterest over LinkedIn or Facebook because I would target people ages 18-30. There is an increasing trend for Instagram use in this generation, so more of the right people would see my advertisements. I would focus on the many different uses of both a computer and a tablet, but you get everything in one machine.

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An advertising campaign that caught my attention is Click Straw, a new type of rubber straw that is easily cleanable and works with any drink. I’ve seen it advertised on Youtube and in an online news source. The target market is eco-sensitive young people who are super into coffee and new drinks. The marketing message was that you can enjoy all your favorite drinks without hurting the environment. I think the marketers used online media because they know young people are online on their phones or computers most of the time.
A service I would promote with my own marketing plan would be cleaning out vacuum cleaners. My target audience would be busy, stay-at-home moms. The media I would use would be phone pop-ups, since mom is more likely to be running errands with her phone than sitting at home watching TV. My marketing message would be, “Want to clean, but sabotaged by dysfunctional equipment? Let us clean your vacuum today so you can get back to being productive!”
A marketing campaign that may have relied more on public relations and free media placements would be Chick-fil-a. The company has a reputation of hiring only the most polite and kind young workers, even though I’ve never seen an ad that says so. Its strategies seem to be more of a word-of-mouth type deal, where everyone hears about it from a friend who had a great experience there. It is very effective, so that now whenever I hear anyone talking about Chik-fil-a, they not only talk about the amazing food, but the amazing customer service.

i observing an advertising about samsung mobile phone products. Yes, i notice that they use the different media like social media, banner, television etc. I think the target of audience is young people who want to buy a phone with good specific but lack of money. The message of that advertising is the phone have a good camere, battery, design but cheap in price. that’s it.

An advertising campaign run by zomato recently caught my attention. I had seen it on youtube. The ad played when I clicked a video. I think I had seen the same ad on tv too sometime after. The target audience were foodies who loved the food at a reasonable price. The message was 50% off on all items ordered. I think the marketers chose tv/video advt on youtube because visual media covers a huge audience. It reaches a lot of people in a short period of time.

I’d make a marketing plan for a healthy food bowl. My target audience would include people who go to work and less time to make nutritious food. I’d select tv and social media because I believe people spend a lot of time on these platforms. My marketing message would be “Eat right to live right”.
An entrepreneurial venture managed by my very dear friend uses only pr and free media placements. I think it’s good because finances can be used to products and services provided by the firm. It’ll also prove beneficial in retaining customers and attracting new customers.

I have found that most of our social n=media and real life actions are interconnected. For example, we went to the zoo today. When I was there I down loaded the app so I could look at the map of the zoo. When I got home, I has advertisements for the zoo on my Facebook. Because this type of advertising is so prevalent and easily tracked, I think that traditional marketing is a thing of the past.
I do an annual fundraising event. The first couple of years we had mostly the same individuals attend the event, they were specifically marketed and were a distinct group. I discovered FB marketing and it changed so much for us the following year. I can spend $20 and reach 5000 people. With a campaign that hits once a day for 15 days. It is so user friendly and very easy to target specific demographics.

Actually, there were a number of similar services to our “Floosak” service

The new Samsung flip phone has been shown on Snapchat and youtube. I think they are trying to target the younger generation/ upper teenage group. The marketing message is “That middle school sass”. I think they are trying to make it almost nostalgic for this age group since the majority of them had flip phones in middle school.
I would market farm-raised beef. My target audience would be, naturalistic people. People who seek locally produced food and wholistic lifestyles.