The components i believe are essential to maintaining customer satisfaction are they do not only make us grow but also make them feel important, appreciated and valved. knowing my customers makes it easier to anticipate their needs in most cases, requests would be fairly straight forwarded and achievable. It is a leading indicator of repurchase and customer loyalty, its easier to maintain customers than acquire new ones. And it reduces negative word of mouth.
In my marketing efforts I think first and foremost i would treat my customers as though they are my boss if there are no customers you can not make sales for example by thanking them for the business, to get out of my way and help if they need help, and also by keeping my integrity and promises. I would also focus on surveys on the measurement of customer satisfaction and customer satisfaction metrics. I would try to build customer loyalty to increase customer satisfaction for example to educate and empower customers, to remember special occasions like birthdays birthdays, by talking with my customers and asking them what they want me to deliver to them and also my to level managers to lead from the front to make sure all is well with the customers. First priority put on customer feed back and using that to improve where recommendations are made. Emailing the customers about the products and new products so as to have contact with them. I would use social media so as to track and monitor my customer and also to monitor brand mentions and sentiments and also as a customer support channel.
The social marketing campaign i admire is online media because it reaches everyone all over the world. people who view are recorded(visits) comments can be made and also likes or dislikes can be made.You can tell about your customers how they respond to your product on. Also people can make purchases from any part of the world after viewing the company offerings and delivery can be done and controlled online, invoices, delivery notes, quotations and receipts can be sent in a minute a way.
The Market audience is for people who can be able to use the internet and also those who can afford to buy phones. This Mtn Uganda every where you go offers many services to Ugandans, the farmers and people in rural areas they can be able to communicate to their business partners, families, friends, for those looking for jobs, with in offices and also in other office branches, government institutions etc. They provide mobile money transfer, internet, telephone credit (calls and sms), afforded phones and also for the high class.
The media they selected to connect with the audience were tv promotions, online media for example web-sights, Facebook, tweeta, YouTube etc, Television adverts, radios, billboards,fliers, promotional gifts given branded with company name and logo, radio, live promotions with competitions, mobile marketing ( cars moving playing music and mentioning the name of products, sponsorship, news papers , magazines and many others
The message was MTN everywhere you go reaching all Ugandans
The primary components of my marketing campaign would be first i would do a market research that is i would collect, organize and write down data about the clients who are using our services i would consider market dynamics, i would consider demographics, customer segments, target markets , needs and buying decisions. i would look at what we are offering and what the competitors are offering so as to position myself better than them. I would look at the current sales so as a can how the product is in the market place, and also i would look at the suppliers who is going to sell our product for example retailers, whole sellers, brokers etc.
I would try to find my target market and then i would try to market to them so i would persuade them from buying our product through marketing for example social media, tv, radio , fliers etc
I would try to explain what my product offers to the public. For example you can send your family money in a minute in case there is an emergency, the user instructions are in many local languages, the network is stable, we offer low rates for calls and we have offers when you load cred for a certain a mount you get a certain number of free sms and free calls, You can pay your bills using the phone etc.
I have free lessons on how to use those services on phone and online, In case of any difficulties you can contact the customer helpline which is free of charge and we offer twenty four hour services and also you can come to our office to the customer care office and all necessary help or training will be given to you. We are here to make sure your needs are served. That is one of my strategies against the competitors and also you can find us on web sight can make any comments and you can also reach us through email.
We are selling our services to the Uganda revenue authority, Umeme ltd, Ministry of internal affairs, the Government of Uganda, offices, hospitals, to the neighboring countries Kenya, Tanzania, Rwanda, MTN Outlets, in the supermarkets, the small retail outlets, bars, coffee shops and canteens. Our products are available everywhere.
The marketing strategies i would like to use are first online marketing because it cheaper, sms's, through emailing, banners, fliers, t. shirts, pens and other types of attractions, training programs to improve awareness , brochures, direct selling, trade shows,press release, announcement over radio because many people in Uganda listen to radio and news papers, magazines, Sponsorship and public relations through press release and publicity.
From the information collected from my market research i would use that in my pricing so as my product is easily affordable and meeting the customer needs and for the company to still make some profits that is the higher the sales the higher the profits. So the prices should be good enough to attract the customers.
I would set my budget in the manageable levels according to the financial resources we have , so as not to over spend on the marketing and the staff. The number of staff members, marketers, and directors plus what is needed to take care of the petty cash.
My goal is at least to make forty percentage increment on sales in One year and in four yours when whe have hit most of our target markets.
Finally I would try to monitor my results so as to see which strategies are working well and what is not through use of surveys, track customer sales, leads, visits and look at percentage of sales etc