Choose a company that creates a product or offers a service that you are familiar. Using the company website and additional research, list the inputs that the company uses to produce outputs. Define the outputs created. After creating this list, discuss the additional functional units within the organization that are important to the final product. How important do you believe the quality of the operations management is to the final output? Explain your answer.
For this assignment, I chose to research Brighton Collectibles because I like their product and it seems to be a successful brand sold throughout the United States. I researched Wikipedia and Brighton’s website. Unfortunately, there wasn’t too much info out their on their operations.
Inputs: parts and materials, design skills, design staff, factory, equipment, artisans, marketing staff, sales people
Outputs: jewelry, handbags, personal accessories, a good customer experience, good value for the customers’ money
From what I can find on the Internet, it seems that a lot of Brighton’s outputs are created in the United States, but many of their components are sourced from suppliers in Italy, France, China, Korea, and other countries, according to Wikipedia. Therefore, I can only imagine the great importance of their operations and transformation processes. Management has to forecast demand so they can order the right amount of parts from suppliers for each design, and also has to work with designers to make sure materials can be used across multiple products to get quantity discounts and reduce the overall number of parts required. The operations managers must work hard to ensure that products are made in the same quality as created by designers, source the right materials, and ensure the factory produces enough products to meet demand (staffing, materials, equipment required to do the job). For these reasons, I believe that operations plays an important role in the final output and that a high quality ops management team is vital to a company like Brighton.
I have chosen the VW Group in Portugal. I have talked with some employees and also checked most of the details in the web and newspapers.
Inputs: parts, design, factory equipment, specialized employees and HR
Outputs: vehicles, but also a training center.
Most of inputs, parts essentially are imported to Portugal’s factory, however near the plant we can find a lot of suppliers that produce car components for VW and the relation with the supplier in this case is quite important as a few work only for VW.
Despite the tight standards settled by Germany Headquarters, there are a few challenges in Portugal, first of all the supply chain, manage the supplies but also the final product that it is sent to the world by boat or railway. In this case the logistic is quite important and a “top performer”. Also in terms of specialization, you have a lot of departments, since engineering, to set up, painting, tests… all this departments must be connected in terms of operations as the final product success depends a lot from all of them and the chain should not be broken. Despite that it is important to manage the challenges, mostly after the scandal regarding the CO2 emissions, that led to cuts in shifts and a strategy to keep all the staff despite those cuts, and also the issue of negotiating with unions. The Operations Managers should work as team and guarantee that, most than technicians they are also the responsible for issues like HR and the motivation of their co-workers.
I chose to research INF plastics because they produce specialty products used o pack hard media (DVD’s, game Discs Etc). I know about plastics processing and how plastic products are made.
Inputs: Raw material, Equipment, warehouse, administrative staff marketing staff, sales people.
Outputs: Packaging cases, Game disc cases.
Plastics processing is conversion business to produce plastic products. The main input is plastic raw material and colorant. Different equipment are used per product requirements. Per operations process , the most important thing is to control usage and recycle scarp. Visual, Dimensional and Functional quality of any plastic product is very important as attributes can change because plastic shrinks after manufacturing process is complete. So Operations management should put extra efforts to control inputs and the out put product environment to adhere with quality requirements.
My company of choice is Szent Climbing - an Australian company producing pure, reinvented climbing and gym chalk.
As a relatively new( established in 2014 ), privately owned company, they stepped into a competetive market( climbing, gym training and gymnastics are gaining popularity in recent years ).
Climbing chalk - introduced in 1960s by John Gill, for gymnastics sports, was widely welcomed and implemented by all sort of climbers, who neede solution for sweaty hands while pushing their climbing limits.
As, we could think, nothing new can be done in simple product, like climbing chalk - they managed to reinvent the product and to create pure, finest climbing chalk with some fresh, unpredictible touch…
There are two main line of their products:
- Y-Chalk - PURE, DRY, GRIP - pure magnesium carbonate
- X-Chalk - Premium blend of magnesium carbonate, cloves( yes, smells great ), and some herbs and botanicals( soothing and helping to protect small skin abrasions, scratches and minor cuts ).
They have also an apparel items, such as t-shirts and caps + Climbskin hand cream( Spanish made ) in their offer. From above, only apparel is own and made by Szen Climbing though.
The company is present in Australia and UK and they shipped to: United Kingdom, France, Spain, Australia, New Zeland and USA, through distributors.
Inputs: raw materials, packaging, product formula, marketing, distribution, factory, staff,
Outputs: climbing/gym chalk, t-shirts, caps,
The quality of operations management is crucial in this company. Making sure, that the product is the finest quality at all time, delivered on time and promoted throughout the climbing and sport industry. Gaining market share is important to grew and expand company.
Quality control, product consistency,rimely deliveries and good relationships with distributors are as important, as good company image, branding and operations model.
I chose Monster Cable company which headquarters is in California. This brand leads the market in audio cabling which is used for best quality but they have manufactured their own brand of headphones. Apple made a deal with monster cable in using their cables made for headphones in the headphones called beats.
Inputs: copper, plastics, rubber, foam, design, knowledge, research, marketing, sales,
Outputs: audio cables, hdmi cables, headphones
The company was founded by Noel Lee in 1979. His production and operations started in his home in which he marketed his product himself door to door. Because he played each and every major role in the start up in this company was one of the reasons he had little overhead as far as operations is concerned. The only key role that truly needed managing is time management. How long would him to produce on cable and how many cables were needed for marketing. Did he have time to properly test each cable to produce the same quality sound. Here you have quality control, quantity of production, and time management. He quit his job and he eventually move to a manufacturing facility in San Francisco in 1980. His target market was car audio by 1987 he withdrew from the car audio market to focus on home stereo. In the 1990’s he re enter the audio market and partner manufacturing in asia. The business eventually grew from $20m to $100m. By the late 90’s he set up shop and headquarters in Brisbane, California. By understanding the operations of the manufacturing and business aspect of Monster Cable allows the owner to have first hand knowledge of running a major business. It seems this experience was enough. I am not sure he had any operation management experience or education at the time.