COMM 411: Unit 4 discussion


#1
  1. How might you change your approach to media relations based on the type of news outlet you hope to pitch (print, broadcast, online)?

The approach to print media would be very elaborate and speciifc. I would use a lot of descriptive and explanatory words and paragraphs and gaps to expand my writing and what i want to get acorss. I would approach the broadcast/tv media by using lots of images remembering that emotions deals a lot with marketing and PR. I would approach the online media by using a lot of bright ideas and catchy slogans. Online gives you direct contact with your target audience, so there needs to be something there that is an eye catcher.

  1. What advice would you provide to a newsmaker who is about to be interviewed by a reporter?

I would tell the newsmaker to be very informed on whatever the topic is they are about to discuss. WIth that being said, this includes information on the subject matter, thinking about questions that may be asked and also doing a little research on the reporter to get an idea of how the interview will flow and how you will want to answer the questions.

  1. What are the steps you might take to ensure ongoing and productive relations with the media?

Creating good relationships with the media that are long lasting takes effort and hard work proving yourself to them by doing things that will benefit the company.


#2

1.How might you change your approach to media relations based on the type of news outlet you hope to pitch (print, broadcast, online)?

2.What advice would you provide to a newsmaker who is about to be interviewed by a reporter?

3.What are the steps you might take to ensure ongoing and productive relations with the media?

1.Various Media relations pitches Approaches

Obviously, my approach to the media will be changed according to their specifics.

Print
I will pay particular attention to my picture resolution since print media demands high resolution of 300dpi as best. Coupled with specific number of words with a deadline. Moreover, I would have to make my news tasty, attractive and genuine to fit the operations of the publishing house.

Broadcast

Since the broadcast media would look out for a smooth talker to keep their listers glued to their sets, I would make sure to choose my words well and be kind and courteous with my words and clear detailed description of unseen images and product. Furthermore, knowing the set up and the audience of the broadcast firm, I would submit to them news items that will meet their needs as I keep good communication with them.

2.Advice to a newsmaker about to be interviewed by a reporter

He shouldn’t treat the interview as a conversation.
Interview is all about content; information is the goal, not rapport and friendship.
Don’t “overload the system”. Be snappy but explanatory
Don’t lie nor push him around. Provide intelligent answers and
Take the initiative.
Don’t wait for the interviewer to get around to asking the right questions.
Act like the expert: Bring up things you think are important or interesting.

3.Steps to ensure ongoing productive relations with the media

To ensure ongoing fruitful relation with the media, I would avail myself for any enquiries which are in the interest of my clients.

I would also make sure I return every missed call as soon as it gets to my attention.

All staff will be briefed of how to handle the media so as to not breech the already existing healthy relationship.

In cases of wrong reportage by the media, I will involve the services of an attorney to stop the bullying tactics. I would also consider the use of the advertorials to squash or remedy the effects. Moreover, I would augment positive and
accurate direct communication with all the chief audience members by doing more phone calls, writing letters, organising meetings, news conferences etc. about a crisis situation that you will balance out
the inaccurate negativity in the press.


#3

1.) How might you change your approach to media relations based on the type of news outlet you have to pitch?

Print
Print will require mindful and methodical thinking to genuinely catch the readers attention. I believe the first 2-3 sentences of the intro is what will make or break the entire publication. You’ll need to snag their attention from the get-go, this is the upmost important consideration of achieving one’s goal by means of print. If you’re able to include pictures to your print, you most certainly should do so (quality of quantity). The picture you choose should obviously relate to the content of what you’re writing about. Be sure to only use photos that are crisp and clear. The resolution of the photos will directly depict your credibility and caliber in the eyes of the reader. Imagery is an extremely effective tool for boosting the interest and emotions of your audience when used properly.

Broadcast

When thinking of broadcast, I think of the first televised presidential debate between Richard Nixon and JFK. Surveys revealed that the majority of Americans who listened to the debate on the radio favored Nixon, yet nearly all of those who watched the televised debate favored JFK without contest.

If you’re going to be on the tube, make sure you are highly considerate of how you present yourself. You should be mindful of your body language, attire, and composure. You want those watching to believe that you fit the part you’re aiming to achieve.

2.) What advice would you provide to a newsmaker who is about to be interviewed by a reporter?
I recommend that you put in the research and effort prior to the interview so you know the material of the interview like the back of your hand, this will increase your level of comfort and confidence. You should be confident, not arrogant. You should try to make the interview feel as if it’s two friends having a casual talk at your local coffee joint. You should be respectful, truthful, and transparent with the answers you provide.

Share an example of a public speech you may have given. How do you prepare for the speech? How did it go?

I was required to give a speech about myself and my goals for the future while interning at AutoZone. I first wrote the speech, then I revised and reread the speech over and over. After that I simplified the text into key points, this made it so I was able to fill in the gaps with a casual and free flowing demeanor. I made it a point to apply body language that best expressed my sincerity of what was written. In the days before the speech I also timed myself while practicing so that I’d meet the guidelines of the speech requirements. The speech went exactly how I intended it to go.