- How might you change your approach to media relations based on the type of news outlet you hope to pitch (print, broadcast, online)?
The approach to print media would be very elaborate and speciifc. I would use a lot of descriptive and explanatory words and paragraphs and gaps to expand my writing and what i want to get acorss. I would approach the broadcast/tv media by using lots of images remembering that emotions deals a lot with marketing and PR. I would approach the online media by using a lot of bright ideas and catchy slogans. Online gives you direct contact with your target audience, so there needs to be something there that is an eye catcher.
- What advice would you provide to a newsmaker who is about to be interviewed by a reporter?
I would tell the newsmaker to be very informed on whatever the topic is they are about to discuss. WIth that being said, this includes information on the subject matter, thinking about questions that may be asked and also doing a little research on the reporter to get an idea of how the interview will flow and how you will want to answer the questions.
- What are the steps you might take to ensure ongoing and productive relations with the media?
Creating good relationships with the media that are long lasting takes effort and hard work proving yourself to them by doing things that will benefit the company.