Unit 6 Discusssion
What are some of the similarities and differences of commercial and social marketing?
Some of the similarities are skills, tools and tactics which are used for both social and commercial marketing. The main differences is with the objective of the marketer and his or her organization
Have you ever worked on a social marketing campaign? Please share details.
I have never worked on a social marketing campaign but I have worked with non-profits before on their board. We made decisions on how best to reach the audience “Public” and what topics our audience wanted to hear the most about.
What sort of social campaign might you like to work on in the future?
I would like to work on a NPO campaign for intercity kids who need the public to assist with after school learning. I believe this type of social marketing campaign is necessary to bring more awareness to the benefits of these types of programs.