How do the historical foundations of public relations
apply to current day news? Please share some examples.
In my opinion, historical foundations of PR apply to current day news because
from what I read and watching news today, some of the same things are done. In
the UPS case, the company realized that they got destroyed by “images that
touched people emotions, not just their intellect.” Nowadays, people’s emotions
are involved with everything they see. When someone sees a strike of lower
waged paid people or just the image of a person struggling, some type of
reaction is evoked due to their emotions. If a PR person can touch that
emotional and make one empathize for another, they have pretty much won that
How might the role of public relations fit within a
larger marketing campaign?
Public relations fits perfectly within a larger
marketing campaign due to the fact that you are creating and managing the message.
Probably one of the best marketing campaigns I have seen recently is the one
for Chevy and Manchester United. For the uninitiated, Manchester United
Football Club(MUFC) is a soccer team in England that is one of the biggest
brands in all of the world. They have sponsorships with a host of global
companies like Chevy and their former sponsor AIG. Chevy just signed a new deal
worth $560 million to put their logo on their jersey. To further capitalize on
the sponsorship, they created a commercial showing kids wearing the jersey
playing for MUCF and saying they play for the club. It ends with the the
captain saying he plays for you. That’s genius because Chevy is saying not only
support you, but we back you through thick and thin and our products are for you.
The public relations aspect of it is that it Chevy is able to not only tap into
the message of Manchester United but also convey that message to a greater
audience than they would have if they didn’t have the sponsor ship.
How do you think developments in social media are
impacting the field of public relations?
media such as Facebook, Twitter and blogs are used so frequent by a large
audience that there is even a greater influence and opportunity to use public
relations and to get the message out to the public. Users of social media
generally check their accounts frequently so they are able to get updates about
current events even quicker than they use to get. Social media also is going to
include a different audience that might have been missed in the past.