COMM411: Unit 1 Discussion


#22

1.)
How do the historical foundations of public relations
apply to current day news? Please share some examples.

In my opinion, historical foundations of PR apply to current day news because
from what I read and watching news today, some of the same things are done. In
the UPS case, the company realized that they got destroyed by “images that
touched people emotions, not just their intellect.” Nowadays, people’s emotions
are involved with everything they see. When someone sees a strike of lower
waged paid people or just the image of a person struggling, some type of
reaction is evoked due to their emotions. If a PR person can touch that
emotional and make one empathize for another, they have pretty much won that
person over.

2.)
How might the role of public relations fit within a
larger marketing campaign?

Public relations fits perfectly within a larger
marketing campaign due to the fact that you are creating and managing the message.
Probably one of the best marketing campaigns I have seen recently is the one
for Chevy and Manchester United. For the uninitiated, Manchester United
Football Club(MUFC) is a soccer team in England that is one of the biggest
brands in all of the world. They have sponsorships with a host of global
companies like Chevy and their former sponsor AIG. Chevy just signed a new deal
worth $560 million to put their logo on their jersey. To further capitalize on
the sponsorship, they created a commercial showing kids wearing the jersey
playing for MUCF and saying they play for the club. It ends with the the
captain saying he plays for you. That’s genius because Chevy is saying not only
support you, but we back you through thick and thin and our products are for you.
The public relations aspect of it is that it Chevy is able to not only tap into
the message of Manchester United but also convey that message to a greater
audience than they would have if they didn’t have the sponsor ship.

3.)
How do you think developments in social media are
impacting the field of public relations?

Social
media such as Facebook, Twitter and blogs are used so frequent by a large
audience that there is even a greater influence and opportunity to use public
relations and to get the message out to the public. Users of social media
generally check their accounts frequently so they are able to get updates about
current events even quicker than they use to get. Social media also is going to
include a different audience that might have been missed in the past.


#23
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.

I just read an article in a large german newspaper about IT glitches causing trouble for banks and their clients. Last week the Deutsche Bank experienced a malfunction that caused transactions to be displayed twice on the banking statement and people were unable to get money from cash machines. The way the article is structured gives me the impression that it is either a part of the crisis management PR or of IT security consutants.
It starts out by describing how the incident happend and how a presumebly positive thing (automatic correction of faulty data by the system) backfired because it stopped everything else from working. [Factual information]
The next paragraph focuses on the consequences and suffering for the clients due to the mishap and their (online) reaction to it. [creates an emotional reaction, personal interest (“it could have happened to me”) and empathy with the clients]
Then there is an example of a similar incident that happened to a different bank, supporting the position that under-funded and out-dated IT-systems faced with the challenge of delivering up do date services that fulfill the clients expectations are to blame. They cite the author of a survey of IT-systems in the sector claiming that the approach most banks have taken - to simply add new online features to the existing systems - does not work in the long run and that new systems must be implemented. With the Bundesbank, another figure of authority is cited of having encouraged better IT and cybersecurity systems in banks and pressuring them to implement them. [inform about a problem relevant to the public and provide the solution]
Next we get to see the point of view of Deutsche Bank again. Its CEO is cited to have blamed outdated IT systems that have been added on to as well as the externalization of IT functions. According to him, 35% of the used hardware is close to or has reached the end of its life cycle. As a consequence, they have started to reverse the externalization and while other sectors are laying off workers, the IT manager gets to recruit more staff. [again give facts and numbers, as well as the names of persons in charge acknowledging the problem and taking action to solve it]
The last paragraph is focused on the lessons learnt by both banks in terms of crisis communication with the public and the negative impact social media reactions can have on a company.
So overall despite the bank being at fault for neglecting their IT in the past, in the end you get the impression, that they have learned from their mistakes, are well prepared of addressing the problem and have everything under controll so you should still trust them.

  1. How might the role of public relations fit within a larger marketing campaign?
    I think it is important, that both the marketing and public relations departments have the same idea of what the core values of the organization are and how it should be seen by the public. While marketing is usually targeting a specific group for a specific product, PR has to keep all audiences in mind and therefore is able to see, whether an approach might hurt the organizations standing in the eyes of another group not targeted by the marketing.
    On the other hand, PR can increase the impact of a marketing campaign by managing the reception of it through articles or blogs about it and maybe present it (and with it the organization) as especially creative and innovative.

  2. How do you think developments in social media are impacting the field of public relations?
    The accessability and speed of social media increases the importance of a PR department, that is able to react quickly and effectively in case a ‘shitstorm’ breaks loose. Especially with companies that offer services to consumers this is crucial because the problems a single person has with the service provider can be made known to a large audience much easier that a few years ago. It is therefore important to have constant monitoring of what is said about the organization and to publicly address issues that come up as soon as possible. You do not only have to fix them, you have to tell and show that you fixed them and that you did it quickly.


#24
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.

As stated in the course information, Public Relations (PR) has been effective for many many years. Corporations as well as public figures have needed and will continue to need and rely on PR. One person that comes to mind is Hillary Clinton. Clinton has a spokesperson by the name of Karen Finney. She has been the voice for Clinton before the email “scandal.” She has been very effective in representing Clinton. Her ability to get the facts and relay them to the public as been outstanding.


#25

How might the role of public relations fit within a
larger marketing campaign?

PR has the ability to target the proper groups that the marketing campaign wants to target. They can promote the products and/or business in a way in which the people become interested.They are capable of helping one to build and maintain a company.


#26

How do you think developments in social media are
impacting the field of public relations?

Developments in social media for public relations is constantly on the rise. The ability to reach the people through media is just an extra additive for PR. Reaching people through social networks, allows PR to communicate with a vast number of people at once. Bloggers form discussions about companies and products that are interesting topics. People tend to listen to others that have tried a business or product. Bloggers tend to speak on products that are great and those that aren’t so great. These gives PR the opportunity to work on a strategy to promote products.


#27
  1. How do historical foundations of public relations apply to current news? Provide examples.
    -One great example of a historical foundation is when Ivy Lee created the first press release and created public opinion, or a shared conscious and conversation across the country. He did this while working for mining bosses when miners were on strike. The idea of public opinion can be seen today in the Brock Turner case that has made national headlines. Because this case received so much press and the rapists’ sentence was so light, new laws were passed to provide minimum sentences and judges were investigated. Another example also involving Lee in 1944, is when he lied about the massacre of striking miners and stated “the effort to state an absolute fact is simply an attempt to give you my interpretation of the facts”. This idea that it’s okay to lie to the public with plausible sounding facts can be seen today in the Presidential Election. One party often makes exaggerations or lies up about the other party and presents them to voters on commercials on tv.

  2. How does the role of public relations fit with larger marketing campaigns?
    -Public relations plays a huge role in marketing and campaigns from a company. Public relations can assist in positioning a company and establishing them as a market leader, as well as increase their media visibility. As Al Ries states as the “law of focus” you need to think like a consumer, and tell them what they don"t know. Approaching your company as a product over a brand will help overall success.

  3. How does development in social media impact the field of public relations?
    -Social media greatly impacts public relations. Now there are more outlets and channels for information to reach a consumer than ever. But with all of this comes more demand to handle, control, and drive messages, as stated in “Traditional PR Stays Strong”. Social media can have a very positive or negative role in how a company is portrayed. It also gives companies more direct ways to inform and reach their consumers.


#29

1. How do the historical foundations of public relations apply to current day news? Please share some examples.

As a nation, as humans, we based on history is unwilling to go out and find our facts, read for understanding and for our own opinions. Public Relations was born from this idea and is geared satisfying the needs of the persons who read it. As was discussed in “The Image Man” companies want to control what people think of them and as Poison Ivy did, he placed a spin of the Train Crash situation so that the company who owned the train would not be blamed for the deaths. It is manmade and things are likely to happen. This is not the fault of the company but those who decided to take on the task knowing the danger.

The same thing is happening today. Controlling the opinion of the masses through the release of timely information. People are constantly on the go, they are working to make ends meet. Children are going to school and are given assignments, projects that need information. Where will we get this information? We will get it from the news, printed press, blogs, RSS Feeds. How was this information prepared? This came from someone, somewhere who saw the need for such information, and created this information so that bloggers can get it to analyse and post their own opinion on it. If it was not for PR, people would not have access to structured information, information that was researched and sent out to a public need.
Take for example when Congress men, politicians are going on interviews, they have to be equipped with the most current and accurate information to answer any questions thrown at them. How would they get access to this information? Someone would have to research, correlate and educate him or her on the matters. If it was not for the discipline of PR, people would have to find their own information, form their own opinion re a situation and would have several images of organization, people, country that is not necessarily true. PR shows the public what the company is (what they want you to believe) and help you to appreciate them.

2. How might the role of public relations fit within a larger marketing campaign?

Marketing and PR goes hand in hand, more PR than marketing. Marketing is basically selling you an idea about the product in question and all the benefit it has to offer but PR aids in making the company known so that more customer will be willing to but the good. Customers tend to remember companies that they see receiving awards, being recognized for outstanding performance, seeing their managers out and about mixing with the masses. Public Relations assist a company with making them known.
PR works constantly with news, media houses and other firms that communication information with a target audience to get details of company X out to the people. Customers as was previously stated would rather hear from a company that is known versus something new. With respect to Marketing, after PR has made a company known, the customers will remember the name and will be more than willing to listening to the marketing team pitch an idea or product to them. After marketing has reached the target audience, it is up to PR to still communicate advancements in products, thanks to for support, and general information following this promotion. Marketing will not be successful without the hands of PR stirring the pot. For example, Flow Communication in Jamaica is constantly introducing cellular services, through advertisements, promotions on the street, etc. Customers are not flocking to buy these new deals because this company that bought Flow (bought by LIME) is known for high prices and poor services. In an attempt to re position themselves in the market place, they bought Flow and is using the name instead of their old name. This move was supposed to leave the LIME reputation and replace it with the wonderful services people experience from flow. Instead, the mass is now wondering if they are going to be getting the high prices, bad services that the previous is known for. They have failed to maximize on PR to show the public that they are aware of their past and to outline what they plan to do to remedy the situation in the new capacity. So far, the service has not changed, but customers are wary of the future.

3. How do you think developments in social media are impacting the field of public relations?

Social media is the new medium for news, views and reviews. Many persons say that social media has impacted the traditional PR that we have come to know and trust but from my view point, this is not so. In the past, companies invest in ad on TV, in the newspapers for their information to be known. Social media has open up a whole new level of public awareness for these companies. If you check the TV viewing stats, newspapers sold, people are still looking to the conventional for their information. What comes on social media can be placed there by anybody with access to it, while a TV ad or newspaper article has to be paid for. They know that only persons who mean real business advertise using the conventional means. In my opinion, Social media has nothing on PR but gives it the avenue to showcase what a company has to offer to target audience who use this medium. Companies can now using PR target audiences from all walks of life.

I hope you understand, please provide your feedback. Thanks much


#30

How do historical foundations of public relations apply to current news? Provide examples.Lee is good example of the historical foundations of public relations, he used public relations to defend the mining bosses. Historically PR remained uncertain of its role, is it master manipulator? Devils advocate? Benign bridge between the corporate world and public. This applies in the current news because PR serves a two way street between the public and the corporate.

How might the role of public relations fit within a larger marketing campaign?
PR adds value to an organizations marketing plan by giving information about the organization.

How do you think developments in social media are impacting the field of public relations?
They are impacting PR by providing different communication mediums eg blogs, websites, online news and advertising. Therefore PR personal have to be more technologically informed than before.


#31

1.) How do the historical foundations of public relations apply to current day news? Please share some examples.
We still see historical foundations of PR in our society via Social Media, New Stations, and lastly, Politics. With the recent presidential election ads, campaigns, and debates constantly being aired on television, it is safe to say that public relations play a part in the way the candidates are being portrayed with the intent to gain potential voters. Another way to think of PR is essentially saying that money is power, and that if you have the money, or in this case, running for office, you can pay people who are willing to go to extreme measures to save your image.

2.) How might the role of public relations fit within a larger marketing campaign?
PR fits within a larger marketing campaign because both marketing and public relations go hand in hand. Public Relations has to do with “persuasion”, because you are persuading public opinions and marketing is persuasion because you are trying to get clients or potential clients to want to invest money with your business.

3.) How do you think developments in social media are impacting the field of public relations?
Social Media has impacted the field of “Public Relations” in a major way. With technology constantly evolving and becoming more and more essential for everyday functioning and for a great number jobs, PR employees are becoming increasingly dependent on social media to do most things they could once do without, like communicating with their customers. Social Media has creatively constructed several platforms for PR employees to utilize, such as Facebook, Instagram, and Snap Chat with the intention to let them market their products or services to the intended audiences- free of charge.


#32
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.
    *In my opinion, the historical foundations of public relations has not changed much from today’s public relations. Although public relations dates back as far as the Revolutionary War, today’s information is shared via radio, news, billboards, etc. to increase business. For example, political campaigns still utilize the news media as their primary source as well as radio (with the exception, depending on how far back we are talking, either public announcements or radio was the only source of communication). Also, within the work place many forms of marketing is used as well. A minor difference between then and now is that back then PR was primarily used for negative news, where as today it is utilized for both the negative and the positive.

  2. How might the role of public relations fit within a larger marketing campaign?

  • The role of PR within a larger marketing campaign can improve the marketing skills and strategy of the company, assist with identifying problems within the company, increase sales, improve management and employee relationships, and draw a larger audience for the company.
  1. How do you think developments in social media are impacting the field of public relations?
    *I believe that social media can both harm and help regarding PR. I say this because the fastest way for anyone to express their disappointments or happiness with a company, individual, media, or event, is through social media. Not to mention bad news travels faster than good news.

#33


#34
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.

It is still very much relevant today and to some extent, it even becomes more important to our ever changing society in every minute. Public Relations create big impacts on how people understand and react to things around them. For example, we can see thousands of publications, events, press conference get published everyday on the news in order to build brand awareness of corporates, not-for-profits organization, activism groups, ect. We also easily find many articles written by community influencers who state their opinions on some products or issues which purposely create impact on public opinions on those products/issues.

  1. How might the role of public relations fit within a larger marketing campaign?

The role of public relations will be very well fit within a larger marketing campaign, in fact, they should be integrated, because public relations help marketing campaign to achieve its goals by consistently delivery the good messages to targeted audiences whom will interact with marketing campaigns.

  1. How do you think developments in social media are impacting the field of public relations?

Social media has created a big impact on the field of public relations and it will continue to do so, because we are now living in a more and more mobile and connected world, one message can be delivered in seconds to different parts of the world, therefore public relations will need to adapt to these changes of how people receive the messages and how they react to them from different cultural backgrounds.


#35

How do the historical foundations of public relations apply to current day news? Please share some examples.
We still see historical foundations of PR in our society via Social Media, New Stations, and lastly, Politics. With the recent presidential election ads, campaigns, and debates constantly being aired on television, it is safe to say that public relations play a part in the way the candidates are being portrayed with the intent to gain potential voters. Another way to think of PR is essentially saying that money is power, and that if you have the money, or in this case, running for office, you can pay people who are willing to go to extreme measures to save your image.

2.) How might the role of public relations fit within a larger marketing campaign?
PR fits within a larger marketing campaign because both marketing and public relations go hand in hand. Public Relations has to do with “persuasion”, because you are persuading public opinions and marketing is persuasion because you are trying to get clients or potential clients to want to invest money with your business.

3.) How do you think developments in social media are impacting the field of public relations?
Social Media has impacted the field of “Public Relations” in a major way. With technology constantly evolving and becoming more and more essential for everyday functioning and for a great number jobs, PR employees are becoming increasingly dependent on social media to do most things they could once do without, like communicating with their customers. Social Media has creatively constructed several platforms for PR employees to utilize, such as Facebook, Instagram, and Snap Chat with the intention to let them market their products or services to the intended audiences- free of charge.


#36
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.

Taking J. Grunig and Hunts definition of public relations into account, that public relations is “the management of communication between an organization and it’s publics.” It is also good to remember that the main reason this definition is still so successful today, is because it cuts to the chase with a short impactful wording that stands out to incorporate the main components of public relations which are made up of management, communication, organization and it’s publics.

Although public relations has radically departed from its historical background in publicity and journalism, to become more of a managerial discipline based on strategy and research, the main concept has remained the same through the centuries. We see this today in our daily news where spin and image creating are used to urge people in a direction of thinking, just like the UPS Teamsters of the 90’s who used images to speak to people’s emotions instead of just their intellect. The Teamsters won the communication battle because of their key messages that played well with the public and UPS although they managed to regain their footing had not tested their messages well enough and didn’t make use of all the available strategy or resources to prevent the great financial loss that they experienced. Their ultimate saving grace however was that they did not attack their people and alienate them because they established a clear set of guiding principles and stuck to them. They had an objective of getting a good contract, winning the battle was no the objective and that is why just a year later they were named by Forbes magazine as company of the year after seeing their strongest growth and most profitable years. In my opinion It is still true today that as in the time of Lee the shared consciousness and conversation of the public “Public opinion” Is to be feared and it is up to the PR man to foresee the eventualities, test the message and plan strategically to pre-empt the chaos.

Another good example is that of the role of ‘Image men” and that it is still very much a crucial factor in Public Relations today in current news. People, would far more prefer putting their trust in a well-known person or “4 minute men” type figures like (i.e Leonardo di Caprio for National Geographic in the documentary “Before the flood”) which campaigns for the population to take heed to global warming and how the meat industry for one is affecting it. Because of this campaign and it’s prominent face that many people admire, many millions of people are no longer eating meat because Leo said they shouldn’t.

Arnold Schwarzenegger shares a similar sentiment in a video for WILDAID, using the tagline ‘Less Meat Less Heat.’ Both of these campaigns come with many facts and figures too and the question of whether global warming truly exists still remain as the meat industry and affiliates put their spin on it too. Regardless of this the main response to this method of influencing is high due to emotions being the key areas played on in the messages.

  1. How might the role of public relations fit within a larger marketing campaign?

Marketing communications is a sub-function of public relations. It is also known as integrated marketing communications. The main focus of this sub-function, is to target specific consumers or publics with outright publicity for a cause or perhaps product promotion. In a larger marketing campaign, public relations strategies and tactics are used primarily through a press agentry model where an external company with experience in the field is employed to increase awareness and persuade the consumers (Publics) to buy or try the product.

  1. How do you think developments in social media are impacting the field of public relations?

Traditional portals of news are becoming far less important for spreading a message these days. Bernays thoughts on the public needing trusted “influencers” is becoming truer now more than ever. Social networking is also becoming much harder to control and so it is clear that it is a tool that can be used to the advantage of any campaign or organization and can just as easily be used against it. Because the information is available in an instant, the damage that can be done is just as fast and the need for “damage control” is great. As stated in the Economist article “Rise of the image men” Anybody with a laptop can become a company’s biggest critic. This is the age of keyboard warriors and it is up to the public relations professional to be the vital connection (voice) between the public and the organization. A good example of this is BPGlobalPR, a Twitter feed set up to attack BP over the Gulf of Mexico oil spill. It gained a mass of attention with a near 200 000 followers. BP didn’t react in the best interests of good company public relations by taking too long to acknowledge the problem at hand, and in turn causing major harm to the general company image as well as massive financial loss.


#37

How do the historical foundations of public relations apply to current day news? Please share some examples.
Public Relations’ historical foundation still applies in current day news in many ways. With society as a whole going online, it’s easy to receive, as well as, share news instantly. The main concept of public relations is to have you message create an impact. So not only was it what you were trying to say, but also how it was said. Which still impacts companies to this day. A great example, recently Covergirl, a beauty brand, signed a new spokesmodel. His name is James Charles. There’s controversy circling him and the brand because of a tweet he posted. James allegedly stated he was going to Africa and was concerned he’d get Ebola. Many people, especially people of color, were offended by that and contacted Covergirl. After receiving much backlash for having a spokesmodel who felt that way, Covergirl allegedly took to twitter themselves and posted a “tbt” video of James and celebrity Zendaya doing their makeup together. This further angered people because they felt Covergirl was excusing his comment because he did a video with Zendaya, who is a person of color. So, people started encouraging James be replaced as well as a boycott from Covergirl. From there, Covergirl had James issue an apology and they themselves released one. Even though apologies were released, the company’s image took a hit right along with their finances.

How might the role of public relations fit within a larger marketing campaign?
Public Relations fits with larger marketing campaigns simply for the fact that you have that creative control as to how you relay your message. If you know your target audience, you know exactly how to make sure they receive exactly what you’re trying to say.

How do you think developments in social media are impacting the field of public relations?
Social media has definitely impacted PR because of how instant the message is received. It’s automatically in the hand of your audience within seconds. It’s a far quicker way to draw others in. Why do people think so many businesses promote through Facebook, Instagram, and Twitter? It helps increase the amount of eyes simply because of sharing, reposting, tweeting, and followers having similar interests.


#38
  1. How do the historical foundations of public relations apply to current day news?
    As noted in many of the introductory lessons, public relations as a practiced field dates back to the earliest days of humanity. People have always been concerned with their image, be it good or bad. As a business, “PR” certainly began growing in the late 1800’s and early 1900’s, but these pioneers merely recognized a way to form a business based on that which people were already concerned. Perhaps in today’s world “PR” is even more important than ever before. Companies who ignore the need to “message” their brand will find great difficulty in succeeding. Consider the larger companies that were, for years, standards in their field yet who are no longer profitable business’ (Sears, Kmart, Fred’s, etc.). While the myriad reasons of the decline of these companies can be listed and examined, ultimately one could very well trace back their downturn and pending collapse to an inability to think like their customers–relying on the old style business model of “if you build it they will come.” Their “PR” did not keep track with society and they failed to be a master of communication internally and externally.
    On the opposite end of the spectrum, some companies have embraced how critical an effective “PR” department (corporate communication aka) is to the overall health of the company. A company in today’s business climate simply cannot ever just take it for granted that customer loyalty will remain. Customers today have so many choices–an effective “PR” department works to make that company a part of every day life, a partner if you will in the customer’s lives, so that thinking of the product is the same as thinking of the company who makes it in a positive light. It can be, and is, quite overwhelming to consider the vast responsibility involved in setting up such a “PR” outreach and this is also why many “PR” professionals are becoming more and more a part of the company decision-making and strategy planning circles.
    One thing that has not changed in light of old verses new, especially in the area of news, is the “spin” that so many use. The “polishing” of news, so to speak, is as Ewen suggested, “a real menace to democracy.” The solution is the same as well but all the more difficult in today’s modern postmodernist mindset, “to become media literate and use critical thinking.”

  2. How might the role of public relations fit within a larger marketing campaign?
    I would argue that a proper marketing campaign would not be complete or effective without the role of public relations within it. As suggested by Al Ries, customers are interested in categories more than product specifics. A proper “PR” plan will communicate not only to the potential customers but also internally to the company employees themselves so that the entire focus of the organization is narrow–and such a focus will pay off. If company “A” has a great product but no message they will not succeed long term. Company “B,” who has both a great product and a great message will succeed, and I might argue they don’t even have to have a great product if they have an okay product with still a great message!

  3. How do you think developments in social media are impacting the field of public relations?As expressed by Simon, the core of “PR” is “both the delivery and creation of the message.” He postulated that the way the message was received (i.e. sent) has changed drastically via social media, but the ultimate message has not. What social media has done is added many layers of complication onto the “PR” account executive, who now has to think holistically among many different media styles in order to be effective. The real danger with that development is both (a) budget concerns and (b) planning concerns. Budget concerns exist because social media advertising can be expensive and heavily involved in man hours, design hours, etc. Planning concerns exist because more and more time is going to have to be spend thinking about the possibilities, opportunities, and consequences of social media outreach. Ultimately this adds a tremendous responsibility to an already difficult to plan for “PR” department, and notably among smaller companies without the budget or staff to handle it. I sense there is a great opportunity in this field for a company who handled all of the “PR” in house but I don’t know that I have yet to see a company excel at doing so.


#39

How do the historical foundations of public relations apply to current day news? Please share some examples.

The historical foundations of public relations still applies to how media is told and how it is shared. The constant updates on companies and their progress is public relations at its finest. It is rather a conversation between the company and the consumer or key audience. The best example I can think of is Fox news firing Bill O’Reilly. He had serious allegations of sexual harassment towards women and the show fired him and several other people with reputations that could ultimately ruin the companies. This was a smart move on fox news part considering their audience. They stayed ahead of the story this way. Some of the worst examples I would use the Pepsi commercial that aired briefly showing Kendell Jenner offering a Pepsi in the middle of a protest of the police. It was an attempt at showing support for love and peace however it downplayed the cries of the people that are protesting. It was a very simple approach to pacifying a problem that people feel very strongly about and they were not prepared or mindful of the audience reaction.

How might the role of public relations fit within a larger marketing campaign?

Public Relations can fit within a larger company as its leading tool in a marketing campaign. Considering the benefits of all the tools and essential elements in public relations it is almost necessary to lead with that. Creating a campaign around the possibilities of the audience reactions and the story told would help a larger company succeed and stay ahead of the story. It would most certain save financially in the long run and help the company to know how to plan for all future campaigns while building the conversation and maintaining it with their audience.

How do you think developments in social media are impacting the field of public relations?

i think that social media is a vital tool in the public relations role and it helps to maintain that story. I just recently put up a review on my apartment complex because I was dealing with flooding in my apartment for over a month. I put the review on Facebook to tell my story and almost immediately I received a phone call from the chief of operations in the company asking me how to resolve the situation. This company has over 4 different housing communities in different states but that one review escalated through the chain of command and was routed to the appropriate person for my needs instantly. News travels fast and with social media its lightening fast. Companies that utilize this tool maintain a relationship with their audience in a timely fashion and are able to reach more people.


#40
  1. How do the historical foundations of public relations apply to current day news?

PR is very much still needed to this day as it was back then, because there is so much news and information to be spread across to the masses and for that, PR is greatly needed. There are new waves to reach information across to specific audiences such as social media, which allows PR firms to communicate their message effectively and spread their message which would appreal to their audience. If anything, the PR field has grown stronger in current years because of the ways that messages are able to be more easily conveyed.

  1. How might the role of public relations fit within a larger marketing campaign?

The two are directly parallel to one another. The job of marketing to create a message while the job of a PR representative is to spread the message across to the masses. They coexist very effectively. But without PR, the message would not get across and appeal to audiences as effectively as it should.

  1. How do you think developments in social media are impacting the field of public relations?

I think that the developments in social media are actually helping PR firms very effectively. In this technology fueled age, messages have to be able to be conveyed quickly and in real time because people are receiving news from different sources everyday.


#41
  1. How do the historical foundations of public relations apply to current day news? Please share some examples

The evolution of PR has been incessant. Since the beginning with Barnum when they didn’t realize the importance of public opinion based on true facts, continuing with Lee, when the first code of ethics was made, and also Bernays with his implication with the audiences minds and trying to understand them. Nowadays we still keep learning about the audiences, businesses, and not only learning, PR is getting adapted to new channels, new ways to get to people. Because people, priorities and lifestyle changes, PR changes with them.

I remember to examples of a wrong PR strategy and a good one that I like to share:

I remember three years ago when Gerry Hamilton (ESPN analyst) posted a tweet to a porn web site, instead of the web page he was supposed to. He didn’t apologize or answer all the tweets questioning, he just deleted and act like nothing happened.

But on the other side, I remember that last year there was going to be a really good festival, and one week before the first concert, the organization sent an email to all the people that had bought tickets, and also published in their social media and web page, a long letter, explaining why they were cancelling the concert. They explain why, they apologize, and they promise to give back the money (they did). This inconvenient could have gone really bad, but they manage so well that I was impressed.

  1. How might the role of public relations fit within a larger marketing campaign?

Perfectly. Everybody talks about marketing and its importance for business and to succeed, but almost no one talks about the importance of PR.

Even if you think you have everything tied up, if you think that you have perfectly controlled your campaign, you are wrong. You never know for sure how will react the audience, you don’t know if the product will work or not (yes, even if you have done multiple product testing), and that is why you need a PR person, because he or she will try and get ahead all these problems, and probably more important, he or she will know how to deal with them.

Personally, I think that only marketing is not enough, also only PR is not enough, I think that the best option is to have marketing a PR connected, and I mean connected, because is nonsense to have a PR professional without talking to the MK professional, they should be sharing all the strategies and objectives, making a team to achieve them.

  1. How do you think developments in social media are impacting the field of public relations?

I think developments are good, they will help to improve the profession. Social media is the new way of communicating not just business to consumer, but everybody with everybody.

As I read in one of the texts, social media is not only sharing photos, videos or having conversations, you can buy almost everything you want, you can make important choices, you meet people, you can see live events and you get impressions that will be vital or decisive for your company.

Basically, I think these developments are new doors that PR can open.


#42

How do the historical foundations of public relations apply to current day news?

Foundations of public relations are very much visible in today’s current day news. In the case of UPS, if it not for the excellent job of their PR they could have been ruined by the publicity they were in. No matter how the news deliver it to the public, no matter how the public sees it, a good PR can help any organization regain their footing, repair its reputation to the public and eventually recover by maintaining a good public relationship.

How might the role of public relations fit within a larger marketing campaign?

Public relations play a very important role in marketing campaign. A public relations marketing campaign will determine the strength of an organization. It will give life to an organization. It gives organization strength when it is needed, it can help a company stand strong when economy is down. Public relations create connection to the public, no matter what a competitor throws at you; a good PR keeps you on your footing.

How do you think developments in social media are impacting the field of public relations?

There are positive and negative impacts of social media in the field of public relations, because people nowadays are into social media. Any organization can now easily create ads, campaign, and publicity. Same with their competitors, they can easily create negative publicity which can also easily ruin any organization. This is where the battle of good public relations comes in, but the real work begins before the battle. Any organization can easily regain footing no matter how bad the publicity is, if from the very beginning they have already a good foundation on their relationship to their publics.