- How do the historical foundations of public relations apply to current day news?
The history of the coined term public relations is still relevant in the news that is given daily to audiences. Still today one can find segmented messages that are tailored to a specific group and that is designed to control the perception of its receivers. For example, in the article written by Steve Simon he asserts that traditional public relations is still a necessity in main stream media. As utilized in message delivery in current times one can find the foundations of public relations through message matching, angling stories for various publications, and through constructing messages to communication mediums to audiences. These fundamental aspects are rooted in the delivery of current news delivery.
- How might the role of public relations fit within a larger marketing campaign?
The role of public relations fits within a larger marketing campaign through a well comprehensive planned campaign to drive results. In a large campaign how well constructed ones public relations are could be the driving force and determining factor of success. Organizations with strong and strategic public relations program support the overall marketing enterprise for success. Through public relations an organization has the opportunity to grow and position themselves in their targeted market and control the company profile.
- How do you think developments in social media are impacting the field of public relations?
Developments in social media are impacting the field of public relations drastically in shifting the communication medium and delivery of information. Social media changed how information is disseminated to the public. There is tremendous career growth in the public relations field through the many platforms that social media have opened. Utilizing social media connects people all around the world and gives a new stage for public relations to operate.