COMM411: Unit 1 Discussion


#43
  1. How do the historical foundations of public relations apply to current day news?

The history of the coined term public relations is still relevant in the news that is given daily to audiences. Still today one can find segmented messages that are tailored to a specific group and that is designed to control the perception of its receivers. For example, in the article written by Steve Simon he asserts that traditional public relations is still a necessity in main stream media. As utilized in message delivery in current times one can find the foundations of public relations through message matching, angling stories for various publications, and through constructing messages to communication mediums to audiences. These fundamental aspects are rooted in the delivery of current news delivery.

  1. How might the role of public relations fit within a larger marketing campaign?

The role of public relations fits within a larger marketing campaign through a well comprehensive planned campaign to drive results. In a large campaign how well constructed ones public relations are could be the driving force and determining factor of success. Organizations with strong and strategic public relations program support the overall marketing enterprise for success. Through public relations an organization has the opportunity to grow and position themselves in their targeted market and control the company profile.

  1. How do you think developments in social media are impacting the field of public relations?

Developments in social media are impacting the field of public relations drastically in shifting the communication medium and delivery of information. Social media changed how information is disseminated to the public. There is tremendous career growth in the public relations field through the many platforms that social media have opened. Utilizing social media connects people all around the world and gives a new stage for public relations to operate.


#44

1.How do the historical foundations of public relations apply to current day news? Please share some examples.
Public relations apply to current day news because in the beginning when public relations started to bloom in the 1920’s by Ivy Lee or Edward Bernays, in which public opinions were spread out internationally from companies throughout America on news that were trending at the time. The technology of today plays a major role in public relations due to how fast information can travel to people, such as the internet and social media.

2**.How might the role of public relations fit within a larger marketing campaign?** Public relations fit within a larger marketing campaign by implementing a strategic plan that will create a strong PR department externally and internally to provide a positive communication barrier between the PR agent and the customer. For example the UPS story, where the Teamsters was able to communicate to the other employees because they were in the same situation. The Teamsters fought for the issues of the workers by communicating with the public relations department in order to receive a successful conclusion.

3.How do you think developments in social media are impacting the field of public relations? I think developments in social media are impacting the field of public relations in a huge way because technology is constantly evolving. As digital technology has evolved, the methods to measure effective online public relations effectiveness have improved. The Public Relations Society of America, which has been developing PR strategies since 1947, identified 5 steps to measure online public relations effectiveness.
1.Engagement: Measure the number of people who engaged with an item (social shares, likes and comments).
2.Impressions: Measure the number of people who may have viewed an item.
3.Items: Measure any content (blog posts, articles, etc.) that originally appeared as digital media.
4.Mentions: Measure how many online items mention the brand, organization, or product.
5.Reach: Measure how far the pr campaign managed to penetrate overall and in terms of a particular audience.


#45

1. How do the historical foundations of public relations apply to current day news? Please share some examples.

Traditionally, the foundations of public relations is rooted in “the management of communication between an organization and its publics.” This is achieved through a variety of means such as press releases, press conferences, media interviews etc. These methods of grabbing the attention of the media and the general public use news angles as a bait - something that interests audiences and give reporters a hook.

Let’s take Singapore home grown bubble tea brand, LiHo, as an example. Founded by the owner of Gong Cha, the bold move to replace Gong Cha islandwide with a start-up brand, LiHo was deemed as a bold move by many. However, through a new range of teas such as cheese teas and smoothies, the brand became the talk of the town. Hence, finding a strong news angle and pitching it to the media was crucial in setting the foundation of a successful public relations campaign.

Through this example, it is clear that the historical foundations of public relations still remain. Companies need to go back to the basic and analyse their business strategies to run a successful public relations/marketing campaign.

2. How might the role of public relations fit within a larger marketing campaign?

Primarily, the function of public relations lies in building and managing good relations between an organisation and its various publics. This ranges from media relations to crisis management.

With media relations, the company is able to maximise positive coverage through mass media without paying for it directly through advertising. This no doubt extends the marketing budget and is especially useful, considering media coverage is often viewed as one of the more credible source of information by consumers. On the other hand, should something go wrong, crisis management is what helps to remedy the situation and possibly salvage the company’s reputation.

The main issue with many marketing campaigns today is the inability to identify the larger, more integral role of public relations in relation to marketing campaigns. PR and marketing are viewed as two independent functions when in reality, they should be tightly integrated in order for the company to achieve its objectives and maximise its capabilities. Without a skilled PR team, not only is the company unable to achieve ideal media coverage, but the company’s reputation may also suffer. When that happens, sales and revenue generated drop. Public relations should therefore not only be a part of a marketing campaign, but the core of any business strategy.

3. How do you think developments in social media are impacting the field of public relations?

With the advent of the internet and social media, we are more connected than ever. The developments in social media is definitely impacting public relations in its various functions. This impact can be positive or negative, depending on how we view it.

For one, social media has expanded the field of public relations. The term ‘influencer’ is highly popularised and by now, everyone is very much familiar with the term. Basically, ‘influencers’ are individuals with an amassed audience - be it followers or subscribers - who they influence and impact through social media. Companies engage these individuals in advertising, by promoting their products through sponsorships and such. As it is a relatively new trend, I would consider it as a form of public relations, rather than advertising. Hence, a positive impact of developments in social media would be the expansion and growth of the public relations field.

On the flip side, the internet allows individuals to generate their own news 24/7. Such user generated content can potentially make or break a company’s reputation. These impacts can be long lasting. The actions taken by company’s public relations team is therefore critical, and crisis management comes into play. At such a juncture, the team needs to get control, gather information and communicate early and often to the affected stakeholders. Needless to say, the team must bear in mind that business must continue and plans need be made to avoid future crises. Otherwise, even more effort will have to be put in to regain the consumers’ confidence and trust in the company.


#46

1.) How do the historical foundations of public relations apply to current day news? Please share some examples.
There are many ways PR has changed over the years. But, things like image control done through PR has been going on forever in politics. Granted, it was much easier back in the day before social media and even mass broadcasts for TV. It used to just take a phone call for a press release and that’s what was said. Now days there are paparazzi around every corner on the front end and a bunch of critics on the backend.
2.) How might the role of public relations fit within a larger marketing campaign?
PR fits with this role because many products today have such competition, that much of their sales are based upon reputation. The faster a large company can stay ahead of the media in their campaign, the more they can control their brand awareness.
3.) How do you think developments in social media are impacting the field of public relations?
This is like a steam engine full of coal that you can’t slow down or stop. Social media is playing such a big part in public relations. There are ways to sell on social media, research products, and in many cases, review on social media. All of these things leave marketing campaigns as risk for poor growth due to reputation. Everything now, because of social media, is at our fingertips. A simple review of one unhappy customer may sway 100+ people in buying the same product. When before social media, very few forums were available to comment. You could possibly impacted back then by changing your barbers mind or reading something in a coffee shop.


#47
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.
    I feel that historical foundations of public relations apply to current day news by emotion. I think any and everything we do comes with emotion, to appeal to the consumers feelings. I think everything is personalized.

  2. How might the role of public relations fit within a larger marketing campaign?
    I think social media is so important to this generation and can be very persuasive. Just about everyone has at least one social account, they are bound to see certain things.

3.How do you think developments in social media are impacting the field of public relations?
I think it is growing daily.


#48

How do the historical foundations of public relations apply to current day news?

Since it’s foundings at the turn of the 20th century, the foundations of public relations remain still remain current to todays news. Following in the footsteps of PR pioneer Ivy Lee, companies continue to hire representatives to put out their side of the story, often in the wake of a scandal.

How might the role of public relations fit within a larger marketing campaign?

Public relations fit within a larger marketing campaign by working together to paint an ideal picture of a company. The point of a marketing campaign is to make the company appealing to either consumers or investors. The role of PR is to often further enforce the image of a company in a positive light.

How do you think developments in social media are impacting the field of public relations?

I think the developments in social media are impacting the field of public relations in a revolutionary way. PR companies are now able to do any necessary damage control instantly via social media. However, social media can also mean that bad press gets out faster. A news story leaks out something damaging for a company and within an hour, it’s everywhere. It’s the responsibility of a PR representative to get a statement out as soon as they can and ensure that it reblogged and reposted by the masses as fast as possible.


#49

1.How do the historical foundations of public relations apply to current day news? Please share some examples. Historically many organizations have learned the importance of having a strong Public Relations strategy. In the days of Lee and Bernays, it was discovered that PR could be used to not only rebut harmful information and connotations of the public but to also create favorable ideas for organizations. The case with UPS is a good example of this. The company’s public relations department was small and perhaps under-utilized and it took the strike to awaken the company to being prepared for crisis by getting in front of events and having communication in place to forego unfortunate events. UPS has taken that setback as a learning lesson and has strengthened its PR campaign for overall organizational gain.

2.How might the role of public relations fit within a larger marketing campaign?
The role of Public Relations fits into the larger marketing campaign in that it helps to bolster the organization’s imagine to help attract the targeted audience. To paraphrase the words of Peter Granat, when a successful PR plan is included with the marketing strategy, it results in organizational growth. Public relations is a strategy that creates benefits that manifest in the long term. Organizations that implement PR into its marketing strategy understand the advantage it has in long term growth.

3.How do you think developments in social media are impacting the field of public relations?
Developments in social media have impacted the field of PR because it has broadened the span for which the organizations message reaches. While some believe it has made traditional media outlets obsolete in the PR industry others realize it has expanded the scope of the field. Through social media a Public Relations campaign could be launched faster and be more responsive to crisis. Social media allows an organizations aim to be more finely tuned by directing messages to the intended audience. Public relations can present info on blogs, social media subgroups, and individuals through efforts of retargeting. Social media allows for information to be disseminated and circulated more quickly across demographics.


#50
  1. How do the historical foundations of public relations apply to current daily news?
    The historical foundations of public relations do apply to current daily news because it’s drenched in our emotions. My example is St. Jude Children’s Hospital. Their PR team has continuously kept those beautiful babies before us thus winning our hearts to give until it hurts.
  2. How might the role of public relations fit within a larger marketing campaign?
    After reading the article, “A Recipe for Marketing Success”, I’m convinced that PR is an essential ingredient to a marketing campaign. The concept of “keeping the company before the public” is great which in turns increases trust.
  3. How do you think developments in social media are impacting the field of public relations?
    The development in social media has impacting the field of public relations to the degree that, in my opinion, it’s a main ingredient in the recipe for marketing success.

#51

I feel that you made a great point regarding the use of PR in not only rebutting bad PR but to create the positive ideas and image for an organization as well.

PR can, indeed, have strategy that brings longevity to a company with a strong marketing plan, but it can also kill a company quick with an insufficient plan.


#52

I am with you on the way social media impact the PR field. it is immediate, both good and bad.


#53

1.How do the historical foundations of public relations apply to current day news? Please share some examples.

The statement on the first page of Chapter 1 says quite a bit of the historical foundations of public relations “…the importance of public relations as a means to maintain ongoing, beneficial relationships, to systematically listen to and understand the concerns of publics.” Something I just heard about last night that is a good example. Amazon is laying off a bunch of employees. Their message to the public includes the information that although they are laying these people off they are also hiring in several other positions and are trying to fill all those positions with people that are being laid off from other ones. This, I am sure, is going to keep their loyal customers to remain loyal, by showing their loyalty to their employees in a necessary time of restructure…we all understand the need of change from time to time, and how that affects a persons individual life/career.

2.How might the role of public relations fit within a larger marketing campaign?

In a personal opinion, regarding Amazon’s move recently, they played used good public relations tools in this “move”. A couple weeks ago they announced the opening of an Amazon unmanned store front in downtown Seattle. This storefront would work with an electronic system tracking what you pick out and then you just leave the store and it charges you after you exit. There would be only one or two people actually there for direction of customers questions. The apparent lack of need for staffing could have been a good staffing cutback message tool for the announcement yesterday.

3.How do you think developments in social media are impacting the field of public relations?

Personally, I believe it is a negative impact for the most part. As far as it being used for a prime avenue for greed and disparaging content about others. That goes from sports teams to political leaders, social economic groups to coffee shops or body style to what kind of car you own. This type of public opinions has led public relations people to steer from the wholesome, moral needs the public has to feeding the self-centered wants they desire, all to sell their product. That said, the field of public relations is also seeking the opinions of their “publics” in very resourceful ways. I know they also have to seek the type of things that their “employers” desire them to seek, so it is not only the PR people in my viewpoint above. I know that there are companies that are really seeking and accomplishing a more moral standpoint as well, and social media is a greatly impacting way to make a difference.


#54

Public relations is huge to help you out because they have means ans ways of getting the info out and can make up plans to help you figure out how to get it out there, where as you might not have the tools or the knowledge to go about it in the right way. They have the knowledge and training to go about it in the right way


#55

I enjoyed reading your post. It full of information.


#56

I enjoyed reading your post. It was full of details.


#57
  1. How do the historical foundations of public relations apply to current day news? Please share some examples.
    Public relations seems to have originated as a corporate image management strategy. It can only increase in relevance as society grows more complex and the options for disseminating and responding to information expand. The protests that precipitated PR activity in the early 1900s are no less likely to take place now and may garner popular support at massive rates through the use of today’s technologies (e.g. the Occupy movement). PR is therefore more crucial than ever.

  2. How might the role of public relations fit within a larger marketing campaign?

Larger marketing campaigns can come to nought if publics are not alerted and kept interested using PR strategies.

  1. How do you think developments in social media are impacting the field of public relations?
    Social media may seem to diminish the importance of public relations at first glance, but in fact, they may be seen as a potential pitfall that must be managed through proper messaging that is developed using PR strategies, or as useful tools that may enhance PR efforts.

#58

How do the historical foundations of public relations apply to current day news,

i believe that experience on every field of profession is much import thereby, the historical foundation of PR is equally important, this is because human as we are, we are identified by our temperament, there are those who are able to stand before a crowed of people to address them to win their trust irrespective of their level of education, therefore employing an outspoken person to do a good and dirty image representation for an organisation is very important. and this often happens in my part of the world where political leaders uses any means to amass wealth.

how might the role of public relations fit within a larger marketing campaign
A PR officer represents the brand of the organisation, therefore whatever he or she says carries much wight and sell quickly to the public. and to be make the role more effective is to coordinate and collaborate with the marketing department for deeper understand of the product to meet sale target.

how do you think development in social media are impacting the field of public relations
i think the impact is positive and its also contributing to expand the scope of PR operations, this is because, the PR officer will become very interactive on social media and it will contribute to increasing followers of the organisations product thereby increasing sales.


#59

Good and insightful response


#60
  1. How do the historical foundations of public relations apply to current day news,

i believe that experience on every field of profession is much import thereby, the historical foundation of PR is equally important, this is because human as we are, we are identified by our temperament, there are those who are able to stand before a crowed of people to address them to win their trust irrespective of their level of education, therefore employing an outspoken person to do a good and dirty image representation for an organisation is very important. and this often happens in my part of the world where political leaders uses any means to amass wealth.

  1. how might the role of public relations fit within a larger marketing campaign

A PR officer represents the brand of the organisation, therefore whatever he or she says carries much wight and sell quickly to the public. and to be make the role more effective is to coordinate and collaborate with the marketing department for deeper understand of the product to meet sale target.

  1. how do you think development in social media are impacting the field of public relations

i think the impact is positive and its also contributing to expand the scope of PR operations, this is because, the PR officer will become very interactive on social media and it will contribute to increasing followers of the organisations product thereby increasing sales.


#61

~ How do the historical foundation of public relation apply to current day news?
The historical foundation of public relation apply to the current day news. Historical PR was under 3.0 on earlier license, the indication of change is only required if you create a derivative. Social Media on real time. People see that no one created a derivation of the material. So most of the people that are live, on Facebook and all the other social media page are historical PR’s under 3.0 earlier license.
~How might the role of public relations fit within a larger marketing campaign?
Public relations fits perfectly within a larger marketing campaign due to the fact of "Laws of Marketing from the book “The 22 immutable laws of marketing”. The ability to think like a prospect. Understanding as a PR I have rules, Laws, licenses that I have to abide bye. With a larger marketing campaign they are looking long terms. Like marketing grant Nike; with Just Do It. Nike’s PR fits because tis PR had a long term goal for the marketing campaign to make the eight characters Just Do It; less throughout generation and decades.
~How do you think development in social media are impacting the field of public relation? example.
Simply, as a PR you are mandated by your licensor; your under appropriate credit, commercial purpose along with others. Then steel you have to get to the action of the report before you can check yours terms. But social media today with going live, Facebook, twitter, Myspace and almost ever person having access to a phone that can place the news your reporting as a PR on the news at your pacific time. New, social media reports it on real time; in action. People love this; they see no altering of the Material. For example, Most of these police office beating are on phone recording; real time. No time to alter material leaving the PR an old but new store that they still will alter to give you the same but new venison of the same material. This made the office adopted a body cameras to protect themselves for new age social media.


#62

1-How do the historical foundations of public relations apply to current day news? Please share some examples

First we should clarify the definition of the Public relations and we will mention J.Guring and Hunt’s definition which is “the management of communication between an organization and its publics” and that’s how the PR industry was born by Ivy Lee. According to the definition, Ivy lee was a conduit and a facilitator also we can call him a manager of communication for the coal mining bosses in 1906. He was delivering a message between those bosses -organization- and their publics -strikers- depending on the newspaper and that’s exactly what happens today with some changes because the deference of time and sometimes the place and culture too, but still the same basics and features. Nowadays we do the same, we have special departments for the corporate communications deals with the matters of PR in different institutions it have managers of communications a their work is to make the right message and to delver it to the public of the organization then convey the feed back of the public to it in order to establish a relationship between both the organization and its internal and external public and defend the organization reputation.

2- How might the role of public relations fit within a larger marketing campaign?
Public Relation can truly mean the difference between life and death, profitability and failure to the organization. The role of the PR in general is too keep an ongoing beneficial relationship with public and the organization and to help the last to understand the concerns of the public to meet it.
Marketing campaign has elements and the integral element and ingredient is the role of “Public Relation” but why? Here we are giving some evidences: Public relations can add tremendous value to a company’s overall marketing plan by creating the visibility and validity that’s necessary to fuel all other marketing activities. We cannot buy a product unless we know the company and this is the role of PR managing the communication between the organization and the public and in this case they are the consumers.

3-How do you think developments in social media are impacting the field of public relations?
Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing, here we find the role of PR. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects. Lister et al. said that “Digital media can be seen as a continuation and extension of a principal or technique that was already in place”. and PR professionals are well aware of the fact that digital technology is used in a practically different way than before. For instance, cellphones are no longer just devices we use to talk to one another. They are also used for online shopping, dating, learning and getting the most up to date news around the world.