Comm411 unit 1


How do the historical foundations of public relations apply to current day news? Please share some examples.
Let’s take Alexandria Ocasio-Cortez, her honest and straight forward way of speaking is reminiscent of Ivy Lee’s “honest broker”. She seems sincere and offers fact based arguments for her stance on the issues the U.s. faces today. She uses the every day concerns of her constituents to reach more citizens facing similar situations. She also utilizes modern forums such as Twitter and other social media platforms to make her thoughts and work known to a wider audience.

How might the role of public relations fit within a larger marketing campaign?
Budweisers Superbowl ad of 2018. It shows the company canning water instead of beer for those in need. It is meant for the consumer to see Budweiser as a company who helps their fellow man while turning their back on profits to assist in disaster relief. It attempts to show both the company and its employees positive light.

How do you think developments in social media are impacting the field of public relations?
Social media has allowed a corporation or celebrity have contact with consumers and fans like never before. Social media allows one to feel like he or she is a part of the day to day life of the ones he or she follows. By making corporations or celebrities more accessible and not so distant. Good PR brings in more followers and the more followers the wider the message or fame.