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COMM411: Unit 3 Discussion


#1

1.What are some of
the key public’s you have worked with, or plan to work with, in your professional communications?

I am currently
working with a public entity in my hometown at the moment as a marketing assistant.
As the work I complete allows me to move forward in my professional career I
will move on to work and communicate with more marketing agencies throughout my
life.

2.What useful websites and tools did you find in your investigation of research resources?

I recently used the CIA
factbook website and it was very useful in terms of geology and histories among
the world. Also I discovered the neat and easily ready maps of the world. I
have listed the website in this post.

https://www.cia.gov/library/publications/the-world-factbook/

2.What nations and cultures have you worked with? How are they different and similar to one another?

I have worked with different Asian ethnicities; mostly all of them have similar beliefs
and practices.

These beliefs are different from the standard
American ones


COMM411: Unit 3
#4
  1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?
    Currently, I work with the owner of my son’s daycare in my spare time. She started out with one location and has progressed to opening multiple Christian Academies across our state. As I’ve gotten closer to opening my own daycare, I have also worked directly with the Department of Human Services as a volunteer gaining as much information as possible.

  2. What useful websites and tools did you find in your investigation of research resources?
    I found the following websites useful during my research:
    http://www.childcarenetwork.org/dnn/portals/0/training/admin2/Marketing%20Strategies%20That%20Work%20in%20Child%20Care.pdf
    http://www.slate.com/articles/life/family/2012/11/socialist_child_care_in_europe_creche_ecole_maternelle_and_french_child.html

  3. What nations and cultures have you worked with? How are they different and similar to one another?
    I have only worked within the United States, but I have studied child care in other countries. For example, according to Claire Lundberg and her article “Trapped by European-style Socialism-And I Love It” working moms can actually have it all in France. The French government provides inexpensive municipal day care, tax breaks for families employing in-home child care workers, and universal free preschool beginning at age 3. Although many of these policies were put in place due to France’s falling birthrate, they have allowed many mothers to get back into the workforce. However, working mothers do not get the same kind of benefits in the United States. The only women who receive assistance are those women who do not work at all or their gross income is almost at poverty level.


#5

Some of the keys are First: Even though press coverage produced by Public Relations efforts does generally end up indirectly yielding sales, PR is not meant as a means to do so. Instead, it is primarily intended to only raise awareness of a brand or individual, and to generate industry credibility. Consistency is the key.

Second: Do not rely solely on a Public Relations campaign to make your brand succeed. While very valuable, it is not a miracle drug. As with any business, there must be many different factors at work. For example, if you do not have a proper distribution strategy, consumers will have a harder time locating your products, so any press coverage produced will not work to its maximum potential. Also, if you do not implement a full marketing approach, including marketing and advertising efforts, you will limit the impact created by your Public Relations strategy.
Third: Although it is difficult, albeit almost impossible to monetize Public Relations efforts, one of the most widely used methods of determining whether or not you have made your investment back is in measuring the cost of your PR efforts by the amount of ad equivalency value you have received. For example, if score you a cover story in a magazine -- and the cost to purchase an advertisement of the same size in that publication normally costs $10,000 -- you may have already recouped your investment. 

What useful websites and tools did you find in your investigation of research resources? Facebook, Twitter Google.

What nations and cultures have you worked with? How are they different and similar to one another?
Fourth: Once you commence a Public Relations campaign, do not consistently change your expectations or goal. If you start the campaign with the expectation that you would only like local or regionalized press coverage, don’t up the bar on your publicity team every time that coverage isn’t yielding the results you were originally hoping for. Doing so not only tells the public-at-large that you do not understand your own message, but it also creates a stop/start momentum that can be detrimental to your PR campaign.

Fifth: Even though you might believe you have the best product on the market, not everyone will agree. Your product or service may be the best thing since sliced bread for one media outlet, and not to another. If you are expecting to get on Oprah or Ellen, but do not have the story to back it up, you may want to scale back your expectations

#7

What are some of the key publics you have worked with, or plan to work with, in your professional communications?
I’ve worked with retailers, manufacturers, media in a number of specialty fields as well as mainstream media, parent groups associated with a number of schools, and professionals in the field of medical imagining.

What useful websites and tools did you find in your investigation of research resources?
I often refer to the CIA Factbook for information on other countries, the AP Stylebook for polishing written work, Oanda for currency info and Alexa for information on websites.

What nations and cultures have you worked with? How are they different and similar to one another?
I have worked with Native Americans, most cultures in Central and South America, most European cultures, and representatives from Japan, mainland China, Taiwan, Singapore, Vietnam, Thailand, and likely a few other nations.
I have attempted to knowledgable of basic social standards before each encounter, so as to avoid major social gaffes.

While there are wildly different beliefs and behaviors, most of those I’ve worked with worked in scientific or engineering disciplines, and thus have a great deal in common. I’ve found friendliness, courtesy and patience to work with folks from all over the world.


#8

1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?

The publics I plan to work with are primarily the students and instructors at my university, and possibly some well-informed citizens of my hometown.

2. What useful websites and tools did you find in your investigation of research resources?

The sites I consider to be potentially useful for my purposes are the PR Newswire, Free Sample Marketing Plans, Business.com, the Economist, and Knowledge@Wharton.

3. What nations and cultures have you worked with? How are they different and similar to one another?

I’ve worked with Americans, Canadians, and Filipinos, and I’ve found that North Americans are usually candid, straightforward, and sometimes brash and in-your-face, while Filipinos tend to be polite and tactful – sometimes to the point of being dishonest, selling themselves short, and not standing up for themselves. However, it is because of these very differences in communication philosophy that members of both cultures can become extremely effective communicators and persuaders, in their respective ways.


#9

What are some of the key publics you have worked with, or plan to work with, in your professional communications?
Currently, I work with the Malawi Civil Society Organizations Nutrition Alliance (CSONA) on nutrition communications and advocacy. Some of the key publics we have worked with and those we plan to work with are those working together for coordinated action on nutrition issues such as:
-Government specially with MPs, government officials, and other decision-makers at all levels)
-International and local non-governmental organizations
-Civil Society organizations including community based organizations, faith based organizations, media actors, research institutions, other civil society networks, and local communities
-Private sector actors like food processors and traders

What useful websites and tools did you find in your investigation of research resources?
The useful websites I found in my investigation of research resources are:
http://www.ipr.org.uk/


http://www.tuningintodiversity.eu/media/uploads/Diversity%20toolkit/Media%20Relations%20Guide.pdf
http://www.prnewsonline.com/topics/corporate-responsibility/2010/10/20/seven-principles-of-advocacy-communications/

The tools I founds included:
-Policy briefs, position papers, issue papers, and briefing notes
-Public statements
-Public events
-Press releases
-Newsletters
-Blogging
-Social media marketing

What nations and cultures have you worked with? How are they different and similar to one another?
I have worked in Africa in Uganda, Ethiopia, Somalia, Tanzania and Malawi and I have found most people in these nations to be good communicators and convincing. However, these cultures have differences. I find most Ugandans to be welcoming but crafty and deceitful; Ethiopians tend to be a closed society and frank; Somalis tend to be sensitive; Tanzanians tend to be friendly and deceitful; and I think most Malawians to be friendly.


#10

1.What are some of
the key public’s you have worked with, or plan to work with, in your professional communications?

I haven’t recently worked with any publics and really don’t plan on it. I am gearing toward the education field so education

2.What useful websites and tools did you find in your investigation of research resources?

For general information/knowledge, I visited the PR Newswire as well as https://www.cia.gov/library/publications/the-world-factbook/

3.What nations and cultures have you worked with? How are they different and similar to one another?

I have become familiar with the Hispanic culture. Their culture (compared to mines) is very different. They believe in work together as a family to achieve the “American dream.” The men are the sole providers.


#11

What are some of the key publics you have worked with, or plan to work with, in your professional communications?
I don’t work with a ton of key publics yet since I am in school, but I do work with students and educators.
What useful websites and tools did you find in your investigation of research resources?
The US Census Bureau Data Website had a ton of information and is a great tool for defining demographics. International Travel Advice is also a great resource for planning multicultural public relation campaigns.
What nations and cultures have you worked with? How are they different and similar to one another?
I have not worked with other nations per say, but do interact with students of different cultures daily. Their beliefs and cultural norms are one of the biggest differences, but morals are usually similar.


#12

What are some of the key publics you have worked with, or plan to work with, in your professional communications?
I work at a school so some of the publics I have worked with are students, fellow teachers, parents, government personel.

2.What useful websites and tools did you find in your investigation of research resources?
Google, Twitter,Wikipedia

3.What nations and cultures have you worked with? How are they different and similar to one another?
I work at an international school so I have worked with people of various cultures. There are a lot of similarities and differences amongst cultures. Working with Europeans when the greet they give you a kiss and I am African we give handshakes.


#13
  1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?
    *I am currently working with the homeless mission for Veterans and I am a member of Big Brothers and Sisters of America.
  2. What useful websites and tools did you find in your investigation of research resources?
    *academic and education website, the balance and marketing website.
  3. What nations and cultures have you worked with? How are they different and similar to one another?
    *African American and Hispanic: they are similar due to both are minorities and the difference is that one has a closer community than the other; one community works together to achieve and accomplish more where as the other works against the each other.

#14
  1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?
  • Key publics I am planning to work with including: young people (age range from 16-25), technology corporates, outsource agencies, investors and technology communities
  1. What useful websites and tools did you find in your investigation of research resources?
  • Google Alerts, Google Analytic, Surveys, Technology Focused Websites, University forums
  1. What nations and cultures have you worked with? How are they different and similar to one another?
  • I am planning to work with Vietnam and later America nation. Mindsets, working culture and cultural behaviors are key different, the similarity is the knowledge-driven goals and dynamic audiences.

#15
  1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?
    I have not previously, nor plan to in the future, work in this field directly. Indirectly, through both sales and religious work, I do interact with key publics. Most of them fall into the category of “customer” or “potential customer” on the business side and on the religious side most fall into the category of “friend” or “potential friend” with the purpose of building relationships. Interestingly, the same principles being taught in this class will apply to those areas as well, be it a bit of personal “PR” campaign rather than an professional one.

  2. What useful websites and tools did you find in your investigation of research resources?
    In business I rely on Google for background, social media and news for industry changes. In religious circles I utilize many different poling groups information to note trends in beliefs.

  3. What nations and cultures have you worked with…?
    None beyond American people at this point, though many cultures within America are common.


#16

1.What are some of the key publics you have worked with, or plan to work with, in your professional communications?

I haven’t worked with any kind of publics, and I don’t plan to work with a specific audience, it will depend on the interests of the company that would hire me.

2.What useful websites and tools did you find in your investigation of research resources?

I think the CIA World Factbook is one of the most representative and biggest one, we also have in Spain the INE (Instituto Nacional de Estadística - National Statistics Institute) which provides interesting information about the population in different ways.

3.What nations and cultures have you worked with? How are they different and similar to one another?

As I said before, I haven’t started working yet, so I can’t answer this question. Anyway I would love to work with different cultures and countries, so I could learn about audiences and I could improve my professional skills.
I would love to start working with Latin American because in one hand we have the same language but in the other hand we have many cultural differences.


#17
  1. What are some key publics you have worked with, or plan to work with, in your professional communications?
    One public I’ve worked with is the parents and vendors of the Shelby County School District. All in a professional setting for the last 6 years, I’ve serviced 100,000s of students and parents in providing food services and school based student support.
  2. What useful websites and tools did you find in your investigation of research resources?
    The US Census Bureau and the Marketing Facts and Statistics was the most helpful and resourceful in my research resources of those listed.
  3. What nations and cultures have you worked with? How are they different or similar to one another?
    I have yet to work with other nations at this time but I work with people of different cultures as a regular operation of my current position. Specifically of another culture my colleague from London as we work with vendors to secure food services for the school district.

#18

1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?

As a student, I have yet to work with a public. I do not have plans to work with a particular public as the publics that PR practitioners work with are usually dependent on various aspects of a client’s campaigns.

2. What useful websites and tools did you find in your investigation of research resources?

The CIA World Facebook is especially useful as it provides a lot of information on all countries. If I were to plan a cross cultural public relations campaign, I would definitely refer to it. Another useful tool is the AP stylebook, which I will use to ensure that the written plan of the campaign follows an internationally accepted style of presentation.

3. What nations and cultures have you worked with? How are they different and similar to one another?

Being a student, I have yet to have an opportunity to work with other nations or cultures on a large scale. I do, however, interact with people of different cultures - namely the Chinese, Malays and Indians - in Singapore. In our multi-racial and harmonious society, the majority tend to share similar traits such as speaking Singlish as well as a love for all kinds of food. The most obvious difference between these cultures would be religious beliefs and cultural norms.


#19
  1. What are some of the key publics you have worked with, or plan to work with, in your professional communications?
    Working for a major hotel chain, I would be looking at employees, managers, guests, the owners, general public and union, depending on the event to be promoted/publicized.

2.What useful websites and tools did you find in your investigation of research resources?
I love the research resources and got caught up in the intrigue of them. I particularly liked the Free Sample Marketing plans and can see the full value of that as we continue in our learning process.

3.What nations and cultures have you worked with? How are they different and similar to one another? I have been very enriched by my travels. I have traveled all over the world. Many cultures are submissive in nature and will always say YES. it doesn’t mean that they mean yes. Thailand, Indonesia etc. even Mexico to some extent as there are also cultures within cultures. Sometimes cultures are so different it seems there are no similarities. In Vietnam when you see swarms of motor bikes in the crowded streets and humid air. But if you can sit back and look a little deeper to not just what is physically seen but the deeper human aspect you can easily see the similarities of love for family and food.


#20

Thanks for the tip on the AP stylebook. I hadn’t heard of it before.


#21

Welcome! :slight_smile:


#22

1.What are some of the key publics you have worked with, or plan to work with, in your professional communications? I work at a University and I work with students, parents, faculty/staff, and guests.

2.What useful websites and tools did you find in your investigation of research resources? Google, Facebook, and the University website.

3.What nations and cultures have you worked with? How are they different and similar to one another? I haven’t worked with any nations or cultures. I work with different customers as far as ethnic backgrounds with questions and concerns on their account, but not to the extent where I can tell the difference from one another because the questions and answers are somewhat the same.


#23

What are some of the key publics you have worked with, or plan to work with, in your professional communications?
What useful websites and tools did you find in your investigation of research resources?
I’ve never work in a comunicatio plan, but mi perception is that at this moments the social networks have come to change the marketing process including the comunications and research reasources tools.