1. How might you change your approach to media relations based on the type of news outlet you hope to pitch (print, broadcast, online)?
As we studied in this chapter, there are many differences between different types of media. In any type, I would do my research about the media I’m going to be, make sure I know who is the audience, who is going to be my host, and how does he or she normally work on interviews.
If my news are going to be printed, I could extend a little bit more about the circumstances and how everything develop, who might be affected or any other information that can be interesting for the readers using the inverted pyramid formula. I would leave out personal opinions or irrelevant facts.
If it’s going to be on TV, or in live broadcast, I would take care of my outfit and my personal appearance trying to get on with this type of media where you are going to be viewed by thousands of people. I would prepare all the information I need, to be able to talk about it, and to answer all the possible questions they might ask. I would rehearse my pitch at home, or at work many times. Also, I would bring my product if it’s possible, so I could show what it is about or how does it work. I would try to answer politely to all the questions, and if I don’t know the answer to any question, I wouldn’t lie, I would say that I don’t have that information but I will say something about it as soon as I have form an opinion and something to say about it.
Last but not least, if I have to prepare an online pitch, it would be more dynamic, I could combine images, videos, text (not to much so people don’t get bored), I can also share some links with interesting information, in that way, people could extend their knowledge about the topic. I would be more direct; I could use my personal opinion and be more relaxed, because this is a less formal channel to communicate with our publics.
2. What advice would you provide to a newsmaker who is about to be interviewed by a reporter?
First of all, stay calm and don´t panic. Then, think about who is coming to the interview, what can you know about him or the media he works to. Basically answer this question, why is he coming?
After that, try to anticipate yourself, think about all the possible questions he might ask, and all the possible answers, even those you don't want to be asked. You have to be prepared.
Finally, take a look at this link that can help you with different tips (https://web.archive.org/web/20160312035530/http://wwmr.us/primer/module5.htm) and make sure you know how to deal with different types of interviewers.
3. What are the steps you might take to ensure ongoing and productive relations with the media?
First of all, be polite with the media especially with the reporters, try to understand how they work and the pressure they have.
If any media asks for an interview, I would say “of course, thank you very much” I’ll try to help him or her with the information they need, and I would appreciate that they want to hear me out.
If I have any important information that I would like to share with the media, I would send it at the same time to everybody, each information adapted to each media, with the research I already made, so I can help them with the facts, and I would also tell them, that I’m able to have a meeting or an interview if that can help them out.
Finally I would thank them before and after the interview, and if something is wrong (something I didn’t say, or some wrong spelling…) I would call and tell them politely.