How might you change your approach to media relations based on the type of news outlet you hope to pitch (print, broadcast, online)?
I would change my approach to media relations based on the nature of media being used. Online media relations would require me to be a little more detailed but precise and concise. Broadcast media relations would require me to be more creative by for instance on one hand, considering visual aids or video clips that communicate the message easily (for Television) and on the other hand; for Radio broadcast media relations I would use precise and concise audio quotations that quickly attracts attention. Print media relations would require me to be brief and straight to the point; for instance, by using bullet points so that the message is easily read.
What advice would you provide to a newsmaker who is about to be interviewed by a reporter?
My advice to a newsmaker who is about to be interviewed by a reporter would be to:
-Understand the type of reporter i.e. television reporter, or radio report, or printer media report
-Be knowledgeable enough about the issues around which the interview will be conducted
-Suite the dressing code to the situation in which the interview will be conducted. For example, if the interview is to be recorded on video, dress up in a presentable manner
-Be confident, calm, audible and respectful to the reporter
-Be open to professional use words that would you don’t know (if indeed you have no idea on a given question) or to say ‘I beg your pardon’ if you have not heard the question well
-Be friendly to the reporters but at the same time remain professional
-If you can, have a pen and a note book for you to note down a few things
What are the steps you might take to ensure ongoing and productive relations with the media?
To ensure ongoing and productive relations with the media, the following steps can be taken:
-Research on the media agencies to understand what the media is interested in most.
-Identify interesting stories or issues or products around which interaction with the media will be made.
-Establish good relationship with the media; for example by creating good and regular communication with the media agencies, respecting the media representatives, courtesy calls/visits, etc.
- Research on issues that cause engagement with the media to be able to compile and provide accurate information.