What ethical issues do you feel are most often faced by public relations professionals?
I think public relations professionals are most often faced by a number of issues. On one side, I feel they are faced with self-driven issues such as behaving in a way that their publics may perceive to be misconduct; pressure to compromise standards and meet the publics’ expectations, and retaliation. On the other hand, I feel they are faced with externally-driven issues such as pressure from the publics. For instance, at times the publics may force the PR professionals to do or report on events in the way that is against the PR professionals’ will.
What are some practical examples of public relations ethics you have seen done well and poorly?
Some practical examples of PR ethics I have seen do well include being honest, respecting all people, acting with fairness to others, not offering bribes for coverage, recognising other people’s contribution when there is need, and being a good listener. I have seen successful and prominent PR professionals demonstrate these ethics. The PR ethic I have seen not working well is the ethic of ‘not misrepresenting facts’; and this because; I think many times PR professionals have a pool of facts which makes it hard for them to know the actual fact that suite to be known by the targeted publics.
What did you gather from your codes of ethics research that might best apply to your own standards of conduct?
From my research, what might best apply to my own standards of conduct in PR are PR ethics I have seen do well such as being honest, respecting all people, acting with fairness to others, not offering bribes for coverage, recognising other people’s contribution when there is need, and being a good listener.