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Competitive Advantage and the Role of IT for companies


As a society, we are technology driven, Especially, now that most homes have some kind of technology driven device in their home. As a business, technology is a driving force, with many business selling and buying globally. Innovation and online marketing through the use of technology is going to be the guide to competitive advantage in the future. As I am sure it, will continue to be an important force in the sustainability of the competitive advantage.