CUST105 Customer Service


Any business benefits from good customer relations, whether a large corporation or a mom and pop shop. Customer relations, refers to the way a business communicates and interacts with the public to gain and retain customers. It is necessary for a business to cultivate good customer relations to attract and keep a loyal base of customers. Some companies hire consultants to advise them how to develop stellar customer relations.

Customer relations is key to understanding consumer motivation. Without assessing customer relations, it’s difficult for a company to know how visible it is in terms of its client base. It’s also hard to figure out how to grow the company without understanding the relationships it has with current customers.

Customer Relationship Management explains the relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in a business environment.Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. I learn form this course is that how treat customer and how give them satisfaction this factor also help us to improve our business prospective.

Building relationships

The key to exceptional service lies in building relationships with people – staff and customers. The life of a business depends upon the quality of relationships with these two groups of people. By understanding and focusing on the needs of employees and the needs of customers, businesses create mutually beneficial relationships. Without the best efforts of its employees, businesses struggle. Without the loyalty of their customers, businesses fail.

Building a business on relationships to products gives no sustainable competitive edge. Other stores can offer the same products. Very few stores can sustain a price advantage against larger competitors. However, by creating relationships with your customers, your business can achieve and sustain a competitive edge.

Good Qualities of Customer Relation Worker

  1. Patience
  2. Attentiveness
  3. Clear Communication Skills
  4. Knowledge about the product and companies policies
  5. Acting Skills
  6. Face Reading Skills
  7. Helpful Attitude and Problem-Solving Skills


A post was merged into an existing topic: CUST105: Unit 1 Short Writing Exercise: The Customer Service Worker