IT and competitve advantage


IT in itself cannot not enhance competitive advantage in the business process unless it is used logical and innovatively.
According to most sources,the new thinking on the ability of IT to give competitive advantage to business organization is that in the twenty first century,IT should be regarded as a commodity.If it is used to aid the business process, it may help the organizations to gain a competitive advantage.
My position on IT and competitive advantage is that no business could thrive in the computer age without integrating IT in its business process.


More importantly I agree with you on this topic on IT as a business oriented model ,and it has been the successful effective growth of business in the world today if only its application is on point. And can also be very defective when is miss applied .


A business is profitable if the value it creates exceeds the cost of performing the value activities. To gain competitive advantage over its rivals, a company must either perform these activities at a lower cost or perform them in a way that leads to differentiation and a premium price (more value).