Management Information Systems: 4.1.1: IT and Competitive Advantage


  • Summarize Carr’s argument that IT does not bring competitive advantage.
    Carr’s argument states that the broad availability of IT diminishes it’s competitive advantage - everyone has access there for it’s not special.

  • Do some independent research and explain the current thinking on the ability of IT to provide competitive advantage.

  • What is your position on IT and competitive advantage?
    I think it’s less that IT itself can provide the advantage, but rather how businesses use it. A company that implements a system like Salesforce and does not take the time to learn how they can use it to their benefit doesn’t have an advantage. But a company that takes the time to learn not only what the tool can do, but what they want it to do, and then implements it has the advantage.