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PRSM107 Crisis Communication General


5.1 Activity: The Saylor Foundation’s “PRSM107 Discussion Forum”

Link: The Saylor Foundation’s “PRSM107 Discussion Forum” (HTML)

Instructions: After reviewing the course material in this subunit, consider the following prompts. Post your written response to these prompts on the PRSM107 discussion forum. Make sure to review and respond to at least one or two other students’ posts.

  1. Write three marketing messages that address the safety and value of a new social media application that helps parents keep track of their children’s departure to and from their homes aboard school buses. Include that the cost for the app is only $10 to download. Each app can be customized with an individual child’s genetic coding.

My answers (also these are also copyrighted of course):

“Just 10 dollar and you’ll sit next to your child in the school bus everyday”
“Customize your app with a genetic marker of your loved one”
“Keep an eye on them, even if when they are not at home”

  1. Next, write three key messages on how a technology company is providing smartphones equipped with the same social media applications to help locate lost or missing children during an earthquake disaster. The devices will emit a special beep when a human is discovered buried deep under rumble or within horizontal ranges from 20 feet to 1 mile. Include that there is no cost for the apps, the smartphones, or the operators who are using them to help locate the children. Everything is free and being donated by one nonprofit company named “Help on the Way.”

My answers (also these are also copyrighted of course):

“Free smartphone that helps locate missing children after an earthquake”
“The life saving phone, that works 20 feet deep and with a one mile radius”
“The phone that might save the life of your child in case of an earthquake”


5.2 Incorporate Key Messages Using Online and Traditional Media Tools

Reading: NLC-Communications-Workshop: “Keys to Media Relations Success,” “Television and Radio Interviews,” and “New Media Tips”

The provided links do not work and I can’t find them anywhere. So if you do, please post them here!


5.4 Communicate to Various Stakeholder Groups

Reading: Mastering Public Relations: “Chapter 7: Identifying and Prioritizing Stakeholders and Publics”
Link: Mastering Public Relations: “Chapter 7: Identifying and Prioritizing Stakeholders and Publics”

The provided link is not working. You can read chapter 7 of the above mentioned book about PR here:


I just finished the final exam (7,7) and I’m really glad I took this course.

I hope someone will check the links in the first part of this course (I finished that at the old site & forum) and that the course material will be updated by Sailor using the information I posted in this thread.

I have added the course to my Linkedin page, but without the name of the person responsible for this course because I do not know who that is. (Mail me and I will fix that.)

Finally: thank you very much, teachers, reviewers & staff at Saylor who were so kind to make this high quality course available for free!

  1. You are most welcome, and thank you, too!
  2. I will take a look at the links in this thread and see that we attend to them.
  3. The primary course designer is Professor Queenie Byars
  4. If it helps, this is how I have done my own LinkedIn certs:


Hi Sean, Thank you for your message, the name of the teacher responsible, and for your advice on adding this MOOC to my Linkedin profile. I did that too, but stopped after some time because it felt like showing off. So I added them to “courses” :smile:


An excellent alternative to the “certs” section. Looks good!


Thank you for creating this lovely forum.


I had loved you to please help me assess this and correct where necessary.

It is in response to Unit 2 of a creating a plan (PRSM 107)

A New Company Aimed at Reviving the Primacy of The Teaching of Physics in Nigerian Secondary School using Technology Enhanced Active Learning.

Mission Statement: To demystify the teaching and learning of Physics using interactive technology enhanced active learning tools, and to provide quality teaching aids for both learners and tutors of Physics at an affordable price.
Core Values: To achieve the above mission, the following shall form the basic ethics of our relationship with individual staff, with our various clients and with our numerous learners.

  1. Simplicity: It will be our ardent pursuit to see that topics are treated in the simplest way ever. The teaching, learning and communication approaches must be learner centered; priority must be given to learner’s language and learner’s individuality.
  2. Consistency: We would ensure that our products, posts, and materials are updated regularly and checked for curriculum consistency. We would design an approach to measure the consistent growth of our learners and ensure that our database is consistently updated with relevant information.
  3. Integrity: Relationships are built on trust; therefore we will ensure that our relationships and activities are carried out with utmost integrity. Curriculum integrity, Quality integrity and Learners trust will be preserved.
    4.Passion: We belief whatever is not worth dying for is not worth living for, conscious of this, we are consumed with passion to see that all learners of Physics find physics interesting, and interactive.
    STRENGTH: By been the first to introduce the simplified teaching and learning of physics in Nigeria strictly using Technology enhanced active learning, we have an edge over other would soon be competitors. More so its crystal clear that learners are more inclined towards activity induced learning, therefore we will exploit these strengths through the creation of Physics Video Games that will be both interactive and addictive. The essence of the game will be to help learners understand the basics of Physics and gradually as the difficulty in the game increases, they would move from concrete to abstract.
    Every learner loves encouragement. Therefore all our videos , games or apps will be made with such an interface that encouraging notes will be placed at every stage encountered, while the analysis of their errors will also be displayed.
    Most applications are not all inclusive, therefore we will ensure that their products aimed at assisting autistic learners, attention deficiency and hyper-impulsivity syndrome, and dyslexic kids. Their games will be designed in such a way that the necessary color coding, relevant ambient music will be added. It will also be ensured that it suited to the learner’s preferences.
    WEAKNESSES: Majorly, most good ideas are pilfered or hijacked by competitors. More so , most video products are often pirated, hence it is often imperative for producers to run at a loss. Finally financial source for funds will often be a major constraint, while most banks are not ready to invest in the educational sector.
    To address this weakness, we will ensure that our products are relatively cheap, so there will be no major need to buy pirated copies, we will also make regular free downloads available. We videos will burn on Dvd’s format in a way that it will not be editable or vulnerable to been copied.
    All our products will be copyrighted and our trademarks and logos will be strictly on them. We will preserve the uniqueness of our logo by seeking the expertise of a professional Graphic Artist.
    We will make opportunities open for suppliers to buy from us and sell at 15% profit, such creating employments.
    We will pool our resources together and start little and consistently monitor our progress till we become financially stable.
    OPPORTUNITIES: We would explore the current loophole in the education sector to claim a spot for ourselves. The general decline in education, the addiction of youths to video games, the passionate interest of young learners for high life songs will be explored and exploited to one maximum advantage.
    Most Schools with consistent records of poor performances in Physics will also be visited by our team, to train their science staff and also market our products.
    Eventualities will be prepared for. There are the possibilities of we not meeting up to our needed initial financial capital without loan, therefore if that happens, we will start first by going around schools organizing staff seminars and creating awareness on the essence of Technology enhanced active learning to raise the required funds.
    We would ensure that our electrical connections and fittings are not conduit but surface wiring, because it is safer to handle in case of fire outbreak. (since we would rely on a lot of technological equipments)
    Fire extinguishers will be provided at strategic locations known to everyone (learners inclusive) within the organization building.
    All the staff will have to take a mini-course of crisis management and how to minimize the risk.
    Some of them will be designated and assigned into the Crisis Management Committee with a Crisis lead as head.
    We will have a crisis plan that will be rehearse once in three months in preparation for the occurrence of Crisis. More so, we will also educate our learners and staff on the available escape route as designed in the company’s building plan in case of a fire outbreak or a building collapse.

Goals and Objectives
The following goals will be pursued within the time frame allotted.
Goal 1: Within the first 12 months of our running operation;
We should have at least 500 registered learners on our offline and online databases.
We should have a catalogue for our e-products
We must have conducted on –job seminars and workshops to teachers in not less than 15 schools.
We should also have at least a profit of 20% after the deductions of tax and expenditures.
Goal 2:
In 5 years time, we should have our products in most bookshops across the federation.
We also aim to become a household name in 15 years time.


This is comprehensive. A good crisis management plan indeed reduces the potential risk ahead