How do the historical foundations of public relations apply to current day news? Please share some examples.
In Wikipedia, according to The New York Times, corporate communications shifted from a monologue to two-way conversational communications with people. Media nowadays also made it easier for people to know what is it behind the stories release by PR. For example, after the Deepwater Horizon oil spill, BP tried to deflect blame to other parties, claim the spill was not as significant as it was and focused on the science, while human interest stories related to the damage were emerging. (Source : wikipedia)
How might the role of public relations fit within a larger marketing campaign?
Almost all large organizations have public relation department or outsources their public relations need to a company. Public relation is seen as a vital key to maintain an organization image. Therefore, it is important for public relations strategist to work with top executives of the organization to craft an overview of how the company wants to be perceived, and how it is going to project a positive image. This can involve focusing in on exactly the right message, and then deciding on the broad outlines of a campaign to disseminate that message. (source : smallbusiness.chron.com)
How do you think developments in social media are impacting the field of public relations?
One emerging function of public relations is to maximize an organization’s positive use of social media to build its image. Managing a Twitter feed, a Facebook page and a YouTube channel are all vital ways to connect with possible new customers or stakeholders. Monitoring public comment about the organization on the Internet can also give PR professionals early warning of any emerging trends or problems. (source : smallbusiness.chron.com)