Strategic Planning

Continuing the discussion from PRSM107 Crisis Communication General:

  1. Using a company you are familiar with, develop a strategic plan as described in the Exploring Business text in this subunit. Use the bulleted list under the “Develop a Strategic Plan” section as a check list for the items you should include in your plan: a mission statement, core values, SWOT analysis, goals and objectives, and tactical and operational plans.

STRATEGIC PLAN FOR SOS CV GHANA

  1. Mission: ‘We build families for children in need, We help them shape their own future, we share in the development of their communities’
  2. Core Values
    Trust
    Commitment
    Accountability
    Courage
  3. SWOT Analysis
    Strengths
  • Qualified staff for programmes
  • Modern ediface to house children for programme
    *Location of ediface in 4 regions in the country.
    *Strong brand image

Weaknesses
*Lack of motivation among employees
*Inability of organization to build on staff competence through local and external training
*Low commitment towards branding
*Low employee turn out
*Bureaucracy

Opportunities:
*Corporate and institutional CSR focusing on support for underprivileged children
*Shift from institutionalization to alternative care for children and the willingness of corporate organizations to partner this new trend

Threats:
*Proliferation of child welfare organizations in the country
*Public perception of the organization as rich and not in need of support affects fundraising efforts
*Undercover investigation into other orphanages and the exposure of misdeeds in these institution has affected the trust of the public in donating to Child Welfare organizations
*Decline in fundraising opportunities with corporate organizations due to merging of banks and revoking of license for some financial institutions.

Goals and Objectives
Goal 1:Achieve successful integration of children under care into communities under Alternative Care
Obj 1:Move 2 families from each project location into communities and access the growth of these families over a one year period
Goal 2: Support about 50% of caregivers in programme locations under the Family Strengthening programe to become self-reliant and prevent children from losing parental care
Obj 2: Recruit 2,000 families in each each programme location to benefit from income generating workshops and start up business for successful candidate within 2 years
Goal 3:Achieve quality care for children under alternative care
Obj 3: Recruit and train 200 caregivers and foster parents on care, child’s right and child safeguarding

Tactical and Operational Plan
Tactical plan : Successful integration of children into communities
Operational plan: Groom foster parents in communities to receive children by March 2020
Evaluate 2 families in each location prior to the integration process by May 2020
Integrate children in community under care of foster parents by July 2020
Consider a community school to enroll children by August 2020
Enroll children in school by September 2020
Conduct mid-term assessment of performance and progress of the alternative care programme with families by July 2021