Unit 1 -. Marketing Mix (the 4Ps, Product, Price, Place, Promotion

I am going with the marketing mix PepsiCo.
PepsiCo is a multinational food, snack, and beverage corporation, headquartered at New York in the United States

  1. PepsiCo products
    PepsiCo offers customers a wide range of products available around the world wide this includes 23 brands and these brands fall under four broad categories i.e. global brands, good-for-you brands, fun-for-you brands, and better-for-you brands (PepsiCo, 2021). These brands are so well-known in their own distinctive ways that many people may not even know that they belong to PepsiCo, including:
    Pepsi, 7up, Miranda, Doritos, Quaker, Walkers, and Tropicana are some of the most famous members of the PepsiCo family. Entering into the markets such as snacks and breakfasts has helped PepsiCo grow around the world. It takes comprehensive measures so that its products can meet the highest food safety and quality standards.

2)Price and pricing strategies of PepsiCo
Pricing is the next issue to explore in the Marketing mix of PepsiCo. The non-alcoholic beverage industry is dominated by two big giants i.e. PepsiCo and Coca Cola. Therefore, PepsiCo must take competition into consideration while developing its pricing strategies. PepsiCo prices its products competitively; however, neither PepsiCo nor Coca Cola seems to be interested in waging price wars against each other. Therefore, both companies focus more on branding than on pricing. The CEO of PepsiCo made it clear by reiterating that the company has to be “competitive in the marketplace”, and lower pricing is not part of the company’s strategy to gain market share.

3)Place/distribution channels of PepsiCo
An important issue in the Marketing mix of PepsiCo is distribution channel. The products of PepsiCo are available in more than 200 countries and territories in the world. The company has six global divisions which either independently or in conjunction with third parties, make, market, distribute and sell a wide variety of food and beverages.

4)Promotional strategies of PepsiCo
PepsiCo implements a wide variety of promotional strategies to reach out to the target customers. It carries out advertising campaigns on TV, social media, radio, print media and other outlets. Its celebrity endorsement started with Michael Jackson, and this tradition included celebrities such as Kendall Jenner, Madonna, Beyonce and many others.
( M Rahman)